The self improvement or self help niche is one of affiliate marketing's evergreen niches. According to MarketData, the self improvement market was worth USD $9.8 billion industry in 2012. Despite the recession, they forecast a 6.1 percent yearly gain from 2012 to 2016. One of this market's sub-niches is self esteem.
Self esteem and self confidence are often used interchangeably, and prior to this article, I was using one to refer to the other too. As I have found out through this week's Niche of the Week, self esteem does not mean self confidence.
The statistics and other information on self esteem may point to women, but men, teenagers and children are affected by low self esteem too. We all have suffered low self esteem and its effects at one point or other in our lives. This is probably why self esteem and self improvement are one of the biggest niches in affiliate marketing. We all want to move past the depression low self esteem brings, and we all eventually want to make ourselves better.
Find Confident Keywords
Most of the keywords in the self esteem niche have low competition. The keyword "self esteem" itself has low competition, but a high global count of 110,000. All of the long tail variations of this keyword has good global count and low to medium competition.
Since the global counts and competition for keywords in this niche are all good, we can focus more on what kind of keywords we will get for our list. What self esteem issues are you going to write about? What keywords have buyer intent? Going to Ubersuggest or KeywordBuzz could help us find more variations of our target keywords that we can include on our list.
Self Esteem Affiliate Programs
There are plenty of self esteem affiliate programs in ClickBank. Some of the more popular ones include the following:
The Confident Man Program
The Confident Man Program helps men gain the confidence to succeed in different areas of their lives: dating/relationships, career, finance and life on the whole. It offers affiliates 50 percent commission for each sale.
The Ultimate Self Esteem Formula
The Ultimate Self Esteem Formula is a self esteem product created by Dr. John Rubino, a world-renowned life coach. Affiliates get 40 percent commission for each sale.
Self Esteem Elevation For Children
Self Esteem Elevation For Children is another product by Dr. John Rubino. This time the focus is on children. The commission is 40 percent per sale.
Other self esteem affiliate programs are as follows:
Brian Tracy International is a training and development company headed by Brian Tracy, a keynote speaker and personal coach. You need to be a member of Commission Junction, ShareASale or HasOffers. Brian Tracy affiliates earn between 20 percent and 50 percent commission on each sale.
LiveBoldandBloom.com was created by Barrie Davenport, a life passion coach who helps people transform their lives by discovering and pursuing their passions. They offer the Path to Passion course and affiliates who promote the course get 50 percent commission on each sale.
LiveBoldandBloom.com does not belong to any affiliate network. You can apply as an affiliate directly through the site.
Amazon.com is one huge affiliate network. The commissions are not as big compared to other affiliate networks, but this online marketplace does have almost everything under the sun. Once you are an Amazon affiliate, you can promote any products the site carries.
How to Boost Your Site's Traffic
Your site will most likely sit on the Internet forever, getting the occasional visit, unless you invite users to check your site out. Link building and inbound marketing helps you do that. Once the site is up, you move on to SEO and link building. I suggest you draft a link-building strategy while the site is in its planning stages, so that when the site is finally built, you can start driving traffic to it right away. Some of the link-building and inbound marketing methods you can try are:
Social Media Marketing
Social media marketing is a staple inbound marketing method. With millions of users logged in to various social media sites 24/7, it's really no wonder why. Your site needs to have pages on these social networks so that you can engage your target market through these sites on a daily basis. You can share quotes on self-esteem, your latest article on your site, and other bits of information you find about your niche.
You don't always have to point to your site. In fact, it's best to refer to your site every so often, and not all the time. You're not just out to increase awareness of your site here, you're also trying to build a reputation for your site as a source of information.
Reverse engineering is finding out where your competitors are building their backlinks and building links on the same sites. There's more than the usual competition in this niche, and it would help you a lot to know where your competitors are promoting their sites and building their links. You can use this information and establish yourself on the same sites. This doesn't mean you stop looking for fresh sites to build links on, but you'll have plenty more on your list.
Forum and Blog Commenting
Self Esteem Affiliate Programs: What's It Worth To You?
The self esteem niche is great because any one with enough interest can go into this niche. The earning potential is there and the commissions are good enough. There is competition, but it's not so steep compared to other niches. The main challenge is getting your site established and noticed, but with enough interest and commitment to your site, you'll find considerable success in this niche.
And that concludes this week's Niche of the Week. I hope it's given you some confidence on how to go about looking for your own profitable niche. Please share this with your friends through the Share buttons below. Feel free to leave your comments!
The relationship/dating niche is one of the biggest evergreen niches in affiliate marketing. This niche includes dating/relationship guides, online dating sites, and the "get your ex back" sub-niches. These are all popular niches and I've done a post on online dating and dating guide affiliate programs already. Today, I'm looking at the "get your ex back" niche, to see whether it's still worth going into (or getting back into, *wink, wink*).
The obvious target keyword here is "get your ex back" and all its variations. It's a great keyword with a 33,000 global monthly search volume and low competition. Most of the variations of this keyword have low competition.
Visting KeywordBuzz.net, I found other variations of my main keyword, such as "get your ex back ebook," and "win your ex back coach." Other keywords I could target are "how to get back together," "can I still get back with my ex?," and "can my ex and I be friends?"
"Get Your Ex Back" Affiliate Programs
All of the following affiliate programs are in the ClickBank Marketplace. I tried to look for "get your ex back" affiliate programs in other affiliate networks, or independent ones, but was not able to.
The following affiliate programs have great gravity and commission:
The Ex Recovery System offers separate for men and women. Affiliates receive 75 percent commission. They also have a membership program where you can earn an additional USD $12 for each member who signs up through your link.
The Magic of Making Up is another popular "get your ex back" product in ClickBank. Unlike the other products in this niche, the Magic of Making Up helps stop the break up. Affiliates earn 70 percent commission for each sale.
Meet Your Sweet is one of Mark Ling's websites. It is mainly a relationship/dating site with products ranging from attracting men and women to repairing relationships and getting your ex back. Affiliates get 75 percent commission on each sale PLUS a 50 percent recurring commission on some of the products.
Howtogetexback.com is another "get your ex back" affiliate program offering 75 percent commission per sale. The only major difference it has over some the other products in this niche is that its methods are applied through text.
The Ex Factor Guide is one of the "get your ex back" products in ClickBank with a high gravity. It has "get your ex back" guides for men and women. The commission is similar to Meet Your Sweet: 75 percent for each sale and 50 percent recurring commission.
Text Your Ex Back has the highest gravity in ClickBank for the "get your ex back" niche. Like Howtogetyourexback.com, the "get your ex back" method is through text. Text Your Ex Back also has other relationship products, like how to attract men and women, similar to Meet Your Sweet.
Text Your Ex Back affiliates earn 75 percent commission for each sale. They also give 50 percent recurring commission on some products.
How to Get Them to Your Site
Amazon Kindle Traffic
People who are looking to get back together with their former lovers are mainly looking for solid information on how to do so. You can write a short eBook that shares a few pieces of information on getting one's ex back and put that up on Amazon. Make sure you've got links to relevant information on your site within the eBook so that users who want more information will be directed to your site.
One of the perks of this method is you can either charge a fee for the eBook, or make it free. Either way, you get traffic to your site.
Blog and Forum Commenting
This link building method is perfect for this niche because there are plenty of relationship blogs and forums out there that you can participate in. Make sure to contribute to the discussion, because you're not just building backlinks here: you're also building your and your site's reputation. Gaining the trust of other members help you get more clicks to your site.
Social Media Marketing
This particular inbound marketing method applies to practically any niche, and it's because social media sites are now the norm. Thousands of users are logged in 24/7 to these social media sites so it's only natural to join these sites to reach out more of your target market. You can set up a Facebook page for your site or a Twitter account, then engage your target market by posting links to relevant information about your niche.
Your posts don't always have to contain links to your site. You can refer to other sites within the niche too. Social media marketing is one of the best ways to build your site's online presence.
The "Ex" and the Affiliate Marketer: Too Good To be Together?
The "get your ex back" niche has some products with good commission. There isn't much competition in the keyword department either, which indicates that if you put real effort, you can rank for these keywords quite easily. The main challenge here is how you can vouch for these products. Unless you've separated from someone and got back together with them using any of the above products, confirming they work is going to be a challenge.
There is only so much you can write about the niche, too. This is the kind of niche that you can eventually branch into, or branch out of. You can start with this niche then move on to promoting other relationship products, or you can start a relationship site and then move on to promote products from this niche too. That way, your effort is maximized along with the earning potential.
I hope you enjoyed this week's Niche of the Week! Please make sure to share it with your friends through the Share buttons below. Comments and suggestions? You can leave them after this post and I will be sure to get back to you.
The world of social media is relatively new. We don’t have decades of Miss Manners books to consult in order to tell us what to say and when to say it, and we often can’t ask our elders for advice on what sort of conduct is acceptable when we’re online.
But, there are some basic rules about social media that most users seem to just know on a gut level. And if you break those rules as a small business owner, your consumers might easily leave you in order to give money to a competitor that seems just a tad savvier.
Now, manners are personal, and I know that the things one consumer finds appealing might be the attributes another person simply hates. But in general, there are a few rules that the online community agrees upon, when it comes to social media. Here are a few of my favorites.
1. Responsiveness is Key
When a consumer writes you a letter about a problem or pings you with an email message filled with words of concern, you typically have a day or two to gather your thoughts and come up with a clever response. But, if those consumers touch base with you via social media, they want an answer right now.
Consider this: In a recent study from CMO Council, 22 percent of consumers that that they want instant responses from companies when they use social media to reach out. Only 12 percent of consumers were willing to wait for a day or two to get an answer.
If you’re using social media, you must be right there to respond, and if you can’t, you should be looking into adding a few key employees who can handle the responsiveness issue for you.
2. Keep it Professional
Social media sites are, in general, chatty places in which participants share all sorts of things that they really should be keeping to themselves. If this sort of behavior is only marginally acceptable in teenagers and young adults, it’s never acceptable in a business setting. The bits of information that you share should concern your business and your professional successes. Use your personal channels to share anything that doesn’t have to do with the success of your brand. (In other words, no photos of your cute kitties on the feed associated with your office supply business.)
3. Don’t Overshare
Your followers want to hear from you about issues that concern your business and your brand, and they might like to hear from you daily. But, refrain from the temptation to follow all of your customers and ping them on their personal pages on an hourly basis. There’s a fine line between being engaged and engaging in stalking, and you’ll want to make sure you don’t cross it.
4. Grammar is Still Important
Many people who use social media sites have an arm’s length relationship with things like spelling and punctuation. This doesn’t mean, however, that you can release blog posts filled with typographical errors or release Tweets that are so abbreviated as to be nonsensical. These sorts of activities make your company seem less than professional, and just a little disorganized, and that might make your consumers uncomfortable with the idea of sharing their money with you.
5. Pass the Grandmother Test
I say this a lot, but everything you share on social media should be G-rated. In fact, it should be so benign that you could send it to your grandmother without feeling the desperate need to blush. If you’re tempted to share anything that’s more risqué, you should reconsider.
Did I miss anything? Let me know in the comments section.
Photo credit: Image courtesy of bplanet/FreeDigitalPhotos.net.
When Internet marketing first came along, it completely changed the game and forced marketers to think about their audiences both online and offline. But, we have come a long, long way since then. The Internet is no longer something we connect to for 15 minutes at the end of the day to check a few emails. We’re connected all the time.
The proliferation of mobile phones has enabled 24/7 connectivity for the web. As consumers, this "always on" status greatly influences our purchase decisions. Traditional sources of information, such as the humble salesperson, have been removed from the equation.
Instead, consumers have adopted the Internet as their go-to source for data. As discussed previously in my article on affiliate marketing for mobile users, many customers are using their phones for research. Some customers are spending up to 15 hours on their phones, researching products, brands, and even a company's reputation — anything and everything that could influence a potential purchase.
According to February 2014 research about the usage of online channels by always-on consumers, 75 percent of those with multiple devices are actively using social networks, with news and magazine websites following a close second.
Research by Experian has also identified four distinct types of always on consumers. Some interesting takeaways from this research include:
- The Social Butterfly (female, usually between 18-34) is a power user of social media. She relies on social media for information about retail purchases.
- She is likely to make a purchase based on a social media recommendation and is twice as likely to post an online review.
- The Gamer (male, usually between 18-24) is less unlikely than any other group to use traditional media (i.e. television or radio). He doesn’t necessarily like seeing ads on phones but is 90 percent more likely than the average consumer to make a purchase after seeing such an ad.
- The Everything Tech consumer (either male or female, 18-34) is addicted to technology and 60 percent of this demographic has purchased a product after seeing an online ad.
Peer recommendation is also very important to always-on consumers, particular the Everything Tech and Gamer demographics. The Everything Tech population is three times more likely to buy something if recommended by a friend.
What Does This Mean for Marketers?
The data is interesting, yes. More importantly though, what does mean for marketers?
Know Your Consumer
Obviously, the very first thing marketers need to do is conduct some online market research. Figure out who your customers are and where and how they’re spending their time online. Are you a retailer with Social Butterflies for customers, or perhaps your customers are more of the Gamer variety?
Understanding your consumer and their “always on” behaviors is the first step to creating a strategy for how to market to them.
If you have always-on consumers, you need always-on marketing. This means marketers need to stop obsessing over campaigns and focus their energies on the consumer experience instead.
According to research by Forrester for Responsys, marketers need to find ways to engage with their customers across various channels. Marketers need to adjust to this constant movement between devices and not the other way around. This means there is a need for more personalized, device- or channel-specific marketing.
Social Media is Tops
Social media has evolved into the go-to resource for research and sharing reviews and experiences. This is especially important if you have Social Butterflies for customers but is definitely not limited to this group alone.
Three-quarters of always-on consumers have a social network as their number one site. This includes a large chunk of YOUR customers. Naturally, this means it's important that customers see what you're marketing on social media.
Don’t just do social media. Engage, interact and have fun with your consumers. You will create brand loyalty and along the way also help customers while they’re doing their research.
Optimize Company Websites
In the chart above, it isn’t surprising to see company websites third on the list of sites visited by mobile consumers. It backs up claims that more customers are doing their research online and checking out company websites in the process. This could also mean a lot of your customers are shopping online.
As a marketer, it’s super important that you pay attention to your company website and optimize it for the customer experience. Ask yourself the following questions:
- What information are customers looking for?
- Can they easily find it on the website?
- Does my website adequately tell the company story?
- Is my website following current best practices?
While you’re assessing your company website, it’s also important to consider whether your site is mobile-friendly. As you have seen from the data, always-on consumers are always on because they’re married to their devices. Is your website mobile-friendly?
Additionally, you must also ensure the rest of your marketing efforts are also suited to mobile. Content, social media, advertising — everything you put out there should appeal to a mobile user as well.
The Forrester research mentioned above also places great value on the importance of building valuable customer relationships. According to Kyle Christensen of Responsys,
The great promise of marketing in the digital era — orchestrating individual experiences for customers, at scale — is something most companies talk about, but don’t actually do. Too many remain obsessed with using technology simply to acquire more and more customers — a strategy with increasingly higher costs and diminishing returns — instead of using it to build valuable and lasting customer relationships.
Marketing as you knew it is dead. The proof is in the pudding (errr…research): Your consumers are always on, always connected. This means you have to innovate and find ways to reach your message to them. Changes will not happen overnight, but get started now because your customer is already on the move — you have catching up to do!
There are tons of websites or web applications live in today’s date which might have been made using certain “Java framework”. You might have even heard that these frameworks are available on different technology platforms like .NET and JAVA and are becoming quite popular these days because of the increasing demand of developing websites and web applications.
Top 5 Java Frameworks
However, many of us do not know why we really use web frameworks? Well, here are the reasons:
Developing appealing and powerful web applications or websites is not at all a kid’s play for any developer. Web frameworks come with certain features and functions that enable developing smart and aesthetically rich web applications and websites
Ever rising need of functional as well as non-functional web applications require robust backend support. This is where web frameworks play their role.
Web frameworks help developers save a lot of time spent in coding, data sanitization, session handling and more.
Web frameworks offer well-organized application structure.
Web frameworks are not like conventional content management systems or any other platform, they’re software frameworks that support in the development of dynamic websites and web applications. When it comes to Java, there are several web frameworks available in the market and developers use them to create a variety of websites or web applications.
If you look at the popularity of Java web frameworks in the past few years, you will be surprised by seeing the stats! Of course, these Java web frameworks offer great assistance while developing websites and web applications, the problem is that the developers often find it difficult to make the right choice of the framework for their development project and often get confused as to which framework will the suit the development requirements best.
To make it simple, we thought to bring top 5 Java web frameworks that you can leverage for your next Java web application development project.
Grails 2.2.2: It is an open source web framework that is using the Groovy programming language and built upon the frameworks like Hibernate, Spring and GORMS. “Simplicity” is one of the major reasons why it is favorite among the developers. Quick set up and scaffolding helps developers save a lot of time and that is why many service providers offer Grails development services.
It allows developers to use the same code repeatedly in order to carry out different operations. Also, it simplifies the XML parsing. Another point is that, Grails has Enterprise Java Beans or EJB support which attracts developers or enterprises to use Grails.
Struts 188.8.131.52: Apache Struts is yet another Java web framework that is an open source solution, helping developers to create amazing Java web applications. It is based on the MVC architecture and helps developers get rid of ActionForms! However, one of the bitter facts about Struts is that you have to do a lot of configuration in order to start the prototyping.
The recent version Struts 2.3.16 has brought tons of new enhancements to make this framework more powerful and to make it more compatible to create enterprise-ready Java web applications.
Vaadin v7.1.1: If you think about the UI in Java application, think Vaadin! Vaadin is rapidly becoming a popular Java framework for creating modern web applications that look appealing while performing well and help you make your target audience feel amazing. Vaadin aims to be the best possible tool when it comes building web user interfaces for the business applications.
Do you want to use something within the repository? All you have to do is to download the JAR, add it to your project and you are all set to use it in your code! One of the major points that make this framework unique is its drag and drop mechanism to add components in design mode. Also, have a look at the Vaadin directory, it is quite impressive!
Play 2.1.2: One of the most powerful and lightweight frameworks trusted by millions of developers due to its flexibility, scalability and performance. Great documentation and scaffolding are the two things that make this framework little different and more impressive. It utilizes the Java and Scala programming languages. If you are aware about Scala, then it would hardly take an hour to use this amazing framework. No need to compile the codes, just deploy them and restart, which is icing on a cake for the developers! It also saves a lot of time during the development.
All the frameworks discussed here have some unique features that differentiate them from one another. So, if you are looking for rapid application prototyping, Grails and Play are the right choice for you. On the other hand, if you want to go for a framework that is less complex then, Vaadin, GWT and Struts win the battle. However, Grails and Vaadin are great if you consider ease of use, great community support and documentation. What’s your stand on this? Share your thoughts in the comments…!
Online shoppers have way an incredible number many options these days, and that's both a good and a bad thing. For a shopper, it’s great. There are more options, so there’s no need to be limited to one online store alone. For online sellers, it means the competition is heating up!
Savvy online shoppers are not going to be impressed with boring, hard-to-use sites. If your site is anything short of user-friendly, expect shoppers to move on and make their purchases elsewhere. It's tough, but true.
So how can you deliver an exceptional experience for your users and convince them to make a purchase on your site? Here are seven recommendations for boosting conversions and creating a great experience on your site. And none of these will cost you a penny!
1. Get Emotional
A generic product or service description is just that: generic. If you really want to grab your customers’ attention, you need to appeal to their emotions.
Think about the problems and issues your customers might have and how your product is going to help them overcome this issue. How is it going to add value to their lives? For example, if you’re selling health supplements, it’s a good idea to address common health issues and how the supplements can help address these issues.
Take this example:
Do you attract colds like honey attracts bees? Clearly your immune system is letting you down. Try a daily multivitamin to give your immunity a boost!
The above copy addresses the problem and tries to relate to the customer from the get-go. If you had a bad immune system, it might make you want to consider these multivitamins too!
A word of warning though: don’t get carried away with the emotional descriptions. Don’t make up unsubstantiated claims or promise things that aren’t true. For example, don’t sell your product as the “cure for X, Y, or Z” unless it really IS the cure. Avoid the superlatives and focus on the emotional appeal.
2. Use Videos
Video is huge and has been for a while. We've discussed online video trends before but did you also know a video can be super helpful for conversions? Companies are using videos on their home pages or even on their product pages to help boost conversions.
A video on a home page is a popular online design trend and a great way to use your hero area. A short video will do a much better job of explaining your business than 250 words of text ever will. Copyblogger does this really well on its homepage.
For product pages, videos can be short and simple. All you need to do is demonstrate the product as best possible. I think Asos does this really well with its "View Runway" option that allows you to get an idea of what the clothes would look like on a real person.
3. Send Follow-Up Emails
It's not uncommon for shoppers to add products to their cart and right before it's time for them to pay, back out. This is called shopping cart abandonment. Instead of lamenting these lost customers, you should be taking active steps toward bringing them back to complete that purchase.
Remember how I said retargeting is the way of the future? Well here is a perfect opportunity for retargeting. Most likely you have already captured their email addresses. Use them to send out follow-up emails when a shopping cart has been abandoned. Your customers already want the product. There's no harm giving them a little nudge to encourage them to complete the purchase.
A study by email marketing firm Listrak found that fewer than 15 percent of retailers sent out follow-up emails to their customers. Don't become a statistic — start working on those follow-up emails!
4. Leverage Social Proof
Word-of-mouth marketing has always done great things for businesses. This hasn't changed in the online age. Social proof from other users who have tried and enjoyed your product or service is always helpful in establishing the value of your product.
You can leverage social proof in various ways such as user testimonials, features in the press, and advertising the number of people who have purchased your product. Additionally, Facebook integration can also help your users see whether any of their friends have used your product.
On the Affilorama home page, we like to use our social proof to prove the value of our services.
5. Simplify the Choices
You think more options would make your users happy? Actually, no. You'll just end up confusing them. Remember, less is more. Re-evaluate your site and see whether you can simplify it more.
For example, are you using too many calls to action in one place? This will just overwhelm shoppers. Use one simple CTA to get them to take the action you want. Keep the options limited and focused on the conversion, and this will lead to better results.
The Evernote homepage is a great example of a simple, direct call to action. Getting a new user to sign up for Evernote is the conversion goal and the CTA is in the middle of the page. Nothing else takes the focus away from the action.
6. Experiment With Colors
I've heard plenty of discussions about how the colors on a page, especially on call-to-action buttons, can greatly affect conversions. I think there is some truth to this, but I also think colors are very subjective. On one site, a green CTA button may be the winner, while on another an orange button could be the money maker.
In my personal experience, I worked on a site that for years had green CTA buttons. After attending a marketing conference where everyone talked about "orange being the new green," we thought we'd run an A/B test on the site. Interestingly enough, the orange did boost our conversions a fair bit. So yes, colors can have an impact on conversions.
My advice? Don't just change colors because you've been told it's the "right" choice. Test and test again to confirm that it is in fact the right color for your business and branding.
7. Write Great Copy
People aren't using much text on their sites these days, but when they do, it must be good. If you want a conversion, you better give your users all the information they need. On your homepage, make your text descriptive but concise, and of course always use active voice.
Additionally, don't forget to describe your products well. Don't just assume your users will understand what your product is all about. Anticipate any questions they might have and attempt to answer them in the product description. A good, thorough description is more likely to get you that conversion than one that leaves questions unanswered.
For example, Quest Nutrition does a great job of describing these peanut butter protein bars. The first section gives you the most important details.
But if you want to know more and are interested in the actual ingredients, just scroll down the page to find all the information you need.
Optimizing your website should be an ongoing task. To make the most from your site, you should always be thinking about how to boost your conversion rates even more. After all, your aim is to make as many sales as possible.
My final piece of advice? Don't forget to make your website mobile-friendly. A mobile responsive site has a big impact on conversions too!
What about you? Have you tried anything that has boosted your conversion rates? Do share.
Pay-per-click campaigns are often the fastest and most effective way to promote affiliate offers. They are generally affordable and can be targeted to reach the desired audience quite easily.
As the name suggests, you’re only paying when someone clicks on your ad, and since the ads are directed at consumers who are most likely to be interested already, PPC advertising usually helps you generate sales more effectively.
But (there’s always a but), when something seems this easy, there are a million ways to do it wrong. Often, affiliates think if they put the ad out there, the sales will just happen. There is no real thought put into writing the ad so it is appealing and effective at getting the click you need.
Today, I want to take you through a bit of PPC training that will help you create a compelling ad. More clicks = more sales, right?
Do Your Research
Research to create a compelling PPC ad takes two main forms: keyword research and competitive research.
Before you even start writing your ad, its important to do extensive keyword research for your campaign. You can use the Google Adwords Keyword Planner, ubersuggest or any other keyword tool to do your research. If you'd rather not worry about keyword research at all, AffiloJetpack can help you out with lists of keywords for various niches. These keywords will definitely give you a competitive edge.
Once you've done your keyword research, you will have a good idea of the terms people are using to search for sites like yours. Using these keywords in your ads is important, as you will be bidding on them for your campaign.
Apart from keyword research, it's also important to look into your competitors and see what you're up against. Bring up the list of keywords you found from your research. Then, conduct a Google search using some of these keywords to see who is advertising for these terms.
For example, imagine you're researching the term "whey protein." The first step in this process is to Google it to see who is advertising for the term.
Take a look at the ads that appear and save screenshots of them for easy reference when you start writing your ads. I'm not saying you should copy these ads (sometimes competitor ads are terrible!); I'm saying it's good to be aware of what your competitors are doing.
When doing competitive research, I also like to use the Google Ad Preview Tool instead of just using Google.com. You can set the Google domain you want and the location (country/city) you want to research, then search for your keyword. I think these results are often better than the results you see on Google alone. The search engine results will often be personalized to you based on your Internet history.
What are the Benefits?
When you've completed your research, the next step is to outline the benefits/advantages of your offer. To do this, some questions you could ask yourself would include the following:
- What is the benefit of my offer?
- What is the key differentiator between me and my competitor?
- Am I solving a customer problem?
- Am I filling a gap in the market?
- Does my customer gain anything by purchasing from me?
It's important to write down these answers because you will need to use these benefits when writing your ad.
For example, this ad for Zappos clearly spells out that I should buy from them for several reasons:
- "Tons of women's boots": I will be spoiled for choice.
- Free shipping: Who doesn't like free shipping?
Use the Right Language
To create PPC ads that convert well, you need to pay attention to the language of your ad.
The language you use to describe your product must match the language your customers use. Ads full of boring corporate jargon will never resonate with your customers.
The above ad for concert tickets for Lorde works well because it uses simple language. When people go to see a concert they usually do talk about "awesome seats at great prices." They don't say "I was sitting in Row 5A."
Right Style and Tone
The tone of your ad must inspire action. Your potential customers must feel the need to click on your ad and make the most of your valuable offer right away! To inspire this action, the language you use must be active.
Use clear words and language that evokes imagery for the ultimate effect. Keep it short, keep it snappy. The more commanding your language, the more like you are to get the click.
A Killer CTA
A crucial part of your ad is also using a great call to action (CTA). Combined with the right style and tone, a good call to action will drive the click to your site. The most common CTA is probably "Buy Now," but remember your CTA doesn't have to be a sales pitch. It can be anything that tells your potential customer what to do next.
CTAs usually create a sense of urgency in some way, but this doesn't always have to be a pushy "buy now before it's too late" response.
This ad for Call of Duty uses great language ("epic") and a non-pushy CTA ("available now") but manages to create an urgency to get the game right away. Who wants epic maps and hybrid weapons if they're not available to you right away?
Relevant Display URL
The Display URL is often overlooked when creating an ad, but really you should be paying more attention to it. The display URL appears just underneath your headline and it tells your potential customer where they will land once they click on your ad.
If I were searching for "bootcut jeans" and I saw the above ads, I would much prefer to go to Zappos because it looks like I will see the jeans as soon as I hit the site. With Lee, I feel like I will have to do a bit of searching around myself. It's not a lot of work, but if you simplify the search process even a little bit, your customers will appreciate it.
Just remember though, don't promise something in your display URL and then not deliver on it on your landing page. If your landing page doesn't match, your bounce rates are likely to be high and this will eventually affect your quality score.
Use Ad Extensions
Once you've got your text ready, add more meat to your ad with ad extensions. Remember when we were talking about where the PPC industry is headed? I mentioned that ad extensions were going to become even bigger and better.
Using ad extensions means more screen real estate to tell your product story, so why wouldn't you do this?
Today we've covered some basic PPC training to get you started on creating powerful PPC ads that drive conversions for your site. Of course, what works for one offer may not always work for a different offer. It's important to continually test your ads. This will help you determine what is most compelling for your audience.
What about you? What are your tips for creating a compelling PPC ad? Let me know in the comments!
The trend of e-commerce websites is increasing rapidly. The role of internet marketing is increasing thereby. Internet marketing aligns with the way consumers take decision to purchase a specific product or not. The number of people using social media and mobile internet is growing tremendously making internet marketing a need for e-commerce websites to earn more revenue. Internet marketing enables to build customer relations and low cost communication.
The Key Benefits of Internet Marketing
Internet marketing has gained steady popularity in a short period of time and emerged as a method of a promoting business in a cost effective way. It has created a revolution in business promotion and ways of advertising. It is far better than the traditional methods of marketing. Some major benefits of internet marketing for e commerce websites are mentioned below:
1. Cost effective method
Internet marketing is really cost effective method of promoting a business. It increases visibility of the business online which further increases revenue generated through sales online. Nothing could be better than promoting at a nominal cost in a dynamic and lively way. The other traditional methods involve a lot of investment and also do not reach globally which is also a drawback of it.
Being a very nominal investment it is greatly better than the traditional methods of advertisement and marketing strategies.
2. Very Wide Reach
Global reach advantage of internet marketing makes it effective and an efficient mode of advertising products and services online. A potential customer can easily view information regarding your business and could reach you easily in a very less time. Internet marketing easily eradicates traditional geographical boundaries and reaches vast number of people. Properly implemented strategy of internet marketing increases business prospects to a larger extent. Overseas market can also be reached easily. The wider a business reach the better it grows and make profits.
3. Easily Manageable
Internet marketing programs are easy to manage and can be altered when needed. Any strategy change can be implemented while commuting for a business or adding new line of products and services. Alteration in promotional traditional technique used to be a great problem and used to take a lot of time and money. There are many benefits of using this marketing strategy which can also be easily monitored and gauged as it a really simple process to follow.
4. Result tracking and Display of full information
Using internet marketing strategies you caneasily measure the growth in terms of the revenue generated online and the traffic increased and converted into customer base. Statistically measurement of results helps in the growth of the business. Internet marketing also helps in displaying a lot of information about the business, its products and services and there is no space boundation online unlike the print media and other modes of advertisement which reduces scope of the businessin some of the cases.
5. 24/7 Availability
Customers can reach you any time they want at their convenience of time and place through internet. Initial effort of developing a website and the whole advertisement system it is beneficial in the long run for a business to generate profit out of the website. Internet marketing ensures round the clock all time unending advertisement for your business. A proper, functional and effective strategy is all it takes to be ahead in the race of competition for these growing e commerce websites. A consumer does not need to look at flash ads on television and read boring brochures which are not even available anytime. Business is all about comforting the customers.
6. Increasing returns and markets
A formidable online presence on web after spending a lot on a competent website of your business is not at all expensive. After all returns on these Investment are worth of. Internet marketing is developing new strategies in its folds day by day and is the fastest and most effective form of advertisement. Discovering new markets is the primary focus of a business which can be done implementing this method effectively and without much effort.
Internet marketing helps in building relationship with the potential customers. Web is a vital platform in increasing customer retention level. Purchasing a product online and getting a feedback by the customer and the online system helps to develop a strong bonding needed for increasing trust and customer satisfaction. E mails to customers regarding special and personalized offers helps to maintain it further. Reviews by customers also help in developing the business. Internet marketing takes advantage of the growing importance and usage of social media rapidly.
Advantages of internet marketing are numerous and a careful implementation of these strategies can promote a business in a very effective and efficient way on which web design companies are working a lot these days. This marketing strategy can take business to unending limits and one can reap the benefits really long.
I know this week's Niche of the Week is a bit surprising. I was a bit surprised myself, when I first started researching this niche. I know there are affiliate programs for the musically inclined (such as Jamorama and Singorama), but I didn't really think there was such an abundance of music affiliate programs. Then again, if there are affiliate programs for coffee and makeup, then I suppose affiliate programs for the music industry aren't all that strange.
The music industry includes the record companies, sound engineers, composers, performers, music teachers, vocal coaches, even musical instrument manufacturers. Music is a billion-dollar industry with much of its revenue coming from record sales.
The digital age has brought a huge change to the music business. According to an article published on CNN Money back in 2010, sales of music records have fallen on average of 8 percent per year since 2000. Apparently, the iTunes Store is now the largest music store in the US. Music and video streaming where one can listen to music and watch music videos have given music aficionados freedom to access their favorite tunes whenever and wherever.
So what does this have to do with an average affiliate marketer such as yourself? These numbers translate into commissions from several potential music affiliate programs.
"Music" as a keyword is too vague. So is "download music." Despite the fact that it has high monthly search values and medium competition, it's just too broad a keyword.
If this is the route you want to go, It would help to have a specific music genre in mind. Picking out several music products to promote would also help, so make sure to have these before you hunt for keywords. Knowing which group of music lovers you're targeting and which products you're going to promote will dictate the keywords you'll look for and pick. For example, if you're into ABBA and all those great '70s songs, then your keywords would contain either the performer's name, the actual song, or the genre. Phrases such as "download Dancing Queen ABBA" are more targeted than "download music."
There are other markets to target, too, such as musical instruments, or as I've found out, software that you can use to create and mix music. There are specific product keywords you can use too. If you're recommending a particular brand of guitars, then you can target keywords with buyer intent, like "buy rhythm guitar"
The search results bring up several different keywords, with "buy guitar" having high competition. You can choose to target just "rhythm guitar." It has more monthly search values, but lower competition. I would definitely target the keyword with lower competition, but I also look for a good balance on my list: keywords with high buyer intent mixed with information or how-to keywords.
Music Affiliate Programs
As mentioned early on in this article, there's Jamorama and Singorama. These music affiliate programs are both found in ClickBank, along with several others.
Jamorama teaches guitar through online video lessons. Affiliates receive 75 percent commission on new subscriptions, with each subscription giving a further 25 percent commission from recurring fees.
Rocket Piano is similar to Jamorama, but it focuses on teaching piano. Like Jamorama, Rocket Piano gives affiliates 75 percent commission for each download edition of Rocket Piano and 25 percent for each physical copy.
PianoForAll is another learn-to-play-the-piano course. The lessons are a combination of eBooks and audio and video lessons. The affiliate commissions are slightly lower, at 60 percent for each sale.
Singorama is another popular music affiliate program in ClickBank, providing singing lessons online. Affiliates receive 70 percent of each sale.
Superior Singing Method is another affiliate program in ClickBank that offers online singing lessons. Affiliates earn a 75 percent commission for each sale.
The music industry is not just made up of performers. There are also music producers who like to create electronic music from within the comfort of their homes. BTVSolo offers software that turns your computer into a music studio. BTVSolo offers affiliates 60 percent to 70 percent commission.
Dr.Drum is another beat-making software, similar to BTVSolo, but offering a higher commission at 75 percent per sale. Dr.Drum has a lot of resources for affiliates and even offers a course for affiliates free of charge.
The music affiliate programs I've mentioned so far are all found in ClickBank. There are other affiliate programs in this niche that you can become part of, too. Some of them are as follows:
The Apple iTunes store is the biggest music vendor across the globe. It started out as a music download site where you could purchase and download songs. It now offers films, apps, and television programs along with music downloads.
Apple runs its own affiliate program so you need only fill out the sign-up form on the site. I am unable to locate information about the commission affiliates receive, though.
eMusic claims to be the "first digital music store." eMusic began in 1998 and has grown its music collection to 13 million downloadable tracks in addition to a wide selection of audiobooks. eMusic has an expansive compilation of indie albums and stock releases for music aficionados.
You need to be a Commission Junction affiliate in order to promote their website. As an eMusic affiliate, you will get USD $6 for each new free trial sign-up. Even better is you get to keep this commission even if the trial member does not renew his or her subscription.
Musician's Friend has an extensive store of musical instruments and accessories, with international shipping and prices displayed in the user's local currency. The affiliate program is run through Commission Junction, too, and affiliates earn 6 percent commission for each sale.
Ways to Let Your Sound Be Heard
The following are some link-building methods you can use to create links to your site and drive traffic to it. Your site may still be in its initial stages, but having at least a rough strategy of how you'll go about building links to your site will help save time later, when you actually start the process.
Blog and Forum Commenting
Blog and forum commenting can be tedious but it's a strong, solid ways to build your reputation within the niche. It's important that your comments are helpful and add value to the discussion. Keep in mind that the people you're interacting with may be your site's future visitors and customers.
Social Media Marketing
News and other content travels fast through social media sites. If you want to go "viral," then make sure your content is shared repeatedly on social media sites. It's important for businesses now to have a Facebook page or Twitter account. The same is true for websites. If you want your site to be seen and heard, then make sure you do plenty of content-sharing through major social media sites.
Like blog and forum commenting, social media marketing is a great way to get traffic to your site while building your site's reputation. Don't share your content exclusively; share links to entertaining articles or interesting videos that you find, too.
This has to be one of the easier methods of building links. You use SEO tools such as Traffic Travis or Affilotools and check the sites your competitors have built links to. You can then go to these same sites and create backlinks to your own site. This method can sometimes lead to you finding better links. At the very least, you're using the same sources as your competition to outrank them.
Music and Marketer: Perfect Harmony?
This is one niche where skill is not necessary: You don't need to know how to play the guitar, or how to sing. You just need to like and be interested in music.
If you do want to master the skills, you can even make a blog about your own progress. You can recommend products, and track your progress on your blog. You're earning online and learning something new at the same time.
The competition could be a problem, so it's important to have a game plan early on. The commissions may not seem much, but over time, you can earn considerable income from this niche.
I hope you enjoyed this week's Niche of the Week! If you did, use the Share buttons below to pass it on. Let me know what you think and leave a comment!
Like fashion, the world of web design is continuously evolving. Also like fashion, if your website isn’t keeping up, you could easily become part of the uncool crowd almost overnight.
While mobile is changing our web experience, designers are quickly reinventing the web to keep up. Websites are getting prettier, more minimalistic and simpler to use than ever before. Planning on launching or redesigning your website? These are some of the top online design trends to watch out for in the coming year.
1. Flat Design
Designers often look to Apple for inspiration. The launch of iOS7 revolutionized the design world with simplicity, and flat design was born.
Flat design took over in 2013 and it’s only going to keep growing. What is it? A “flat” website makes functionality the focus of the site and does away with bars and raised buttons. There’s more color, text instead of buttons and no more drop shadows and gradients.
Plenty of websites have already jumped on to this trend and it’s likely many more will continue to embrace the trend. See the example below from Fitbit.
2. Interesting Typography
Tired of sans serif fonts making an appearance on every website you visit? Not anymore! Web designers are reinventing websites with new, not-so-cliché fonts.
Typography long stayed in the background while more famous design elements stole the limelight. But it’s time for understated, under-appreciated typography to step into the limelight. Good typography can add a dash of personality to a website and more websites are exploring this trend.
Check out the website for the Zero app below. The typography steals the show.
3. The Hero Area/Image
The “hero” of a website is the main image or video that you use on your homepage. For a long time, sliders were taking up the hero area on websites. But the trend is shifting: A big hero image with just a little bit of text is the next big thing in web design.
It’s probably the most popular trend at the moment, and I'm pretty sure you have seen lots of sites already taking this on.
The Adidas website below is a great example of making the most of a background hero image with minimal text overlay. Other sites use a combination of a good image and good typography and some others may even use illustrations as their hero.
4. Keep On Scrolling
A few years ago, one of the most important rules for designing a website was "place all your important information above the fold." This way the user would not miss anything you had to say. Hardly anyone scrolled down to see more. But things have changed.
More websites are now embracing the scroll, and web users (you and me included) are quite used to it. I’d say this level of comfort is largely due to our smaller devices (mobile and tablets). On those devices, we don’t have a choice but to scroll, so we’re no longer afraid to do the same on computers.
It’s important to note, however, that a long-scrolling site doesn’t mean it's packed with text. In fact, we’re now using white space well and formatting our content so it’s easy on the eyes and quickly scannable.
Sites like Mashable are using the endless scroll quite effectively. The longer you scroll, the more content is revealed to you. You never again have to click on the "Next" button!
More common, however, are the responsively designed vertical scroll websites. They work beautifully, no matter what device you are on. The Strikr site by Carlsberg website offers a seamless vertical scroll experience. That website is so pretty that you may want to keep scrolling just to see more of this beautifully designed site.
There are also websites such as the HTC One site that are making use of horizontal scrolling, which is influenced by touch screen devices where people are swiping more than scrolling.
5. Simple Color Schemes
Most sites I see these days seem to be keeping it pretty simple with their color schemes. I have to say I’m loving it. Instead of sites that use every color of the rainbow, we’re now seeing sites that are using fewer colors. Some are sticking to only one or two (black and white not included).
I really like the color palette for Mint.com. So much white space, minty fresh green and a touch of a few other colors give the site a really refreshing, clean look. I also think the orange call-to-action buttons really stand out because the rest of the color palette is so understated.
Also, according to Kissmetrics' psychology of color, green is the color of wealth (perfect for a site such as Mint) and orange is great for calls to action. Mint is really winning with its choice of colors.
Minimalism in color, in text, and in design elements seems to be the way we are headed. Remember when I said less is more? It couldn’t be truer for design. Simplicity, with a focus on smaller screens, seems to be the mantra for web design in 2014.
What design trends do you think you will see on the web in the coming year? Share your thoughts in the comments below!
Going forward, in 2014, where is the industry headed? Personally, I don’t think there are going to be any radical changes like enhanced campaigns. But, we are an industry in a constant state of flux, so learn to expect and accept change. Here are some of my PPC tips and what I think you can expect from the industry.
It’s All About Mobile
Are you sick of me saying this yet? It's only because it's true. According to a study by Google and Nielsen, "consumers rely on smartphones more than ever to help them shop for products and services."
Consumers are spending time researching on their cell phones. This research is greatly influencing their decisions to make purchases, both online and offline.
Of course, Google is not the only search engine around. Bing's study on trends in mobile search also found that smartphone users are a huge part of the journey to a purchase. For example, 56 percent of mobile users used their phones to search for what brands to buy and 71 percent of smartphone users plugged in to compare prices.
With stats like that, it would be crazy not to have your ads appearing when your customers are out there, looking for you on their phones. Google's Enhanced Campaigns & Bing's mobile marketing service make it easier to target mobile devices, so there is no reason you shouldn't be doing mobile.
Yes, I know. Every year seems to be "the year of the mobile," but what's likely to be different in pay-per-click management are the strategies for mobile. Just being on mobile isn't going to cut it any more. To compete, businesses and website owners are going to need well thought-out, advanced strategies for advertising to mobile users. Obviously, websites are also going to need to be 100 percent mobile-optimized.
Also, with Google Adwords' cross-device estimates, it seems pretty obvious that mobile is only going to get bigger and better. More about estimated conversions below.
More Conversions, More Measurement
One of the most major reasons website owners love pay-per-click advertising is the ability to measure almost everything. Tangible results are sometimes hard to see when it comes to SEO or social media, but PPC seldom fails.
As part of the many changes Google introduced in 2013, it also launched a major reporting update: Estimated Total Conversions. It is currently only available for search ads on the Google network. Estimated Total Conversions provides an approximation of conversions via multiple devices and adds this information to the conversion reporting already available via AdWords.
Cross-device conversions are counted when people click on an ad on one device or browser and then convert on a different one.
According to Google, this is only the first step, and it aims to introduce other conversion types such as phone calls, store visits, and more:
Estimated Total Conversions will provide you with a holistic view of all of the conversions driven by your Google search advertising that can be used to make important decisions like how much to bid and how to assign budget across your various marketing channels.
Many advanced advertisers have been attempting to measure various devices and their value for a long time now. By making this data easily available to advertisers, it is going to be much easier to measure cross-device advertising efforts now.
Going forward, PPC advertisers can expect even more detailed measurement capabilities and the ability to understand the true value of conversions.
Visual Search Ads
We're living in an increasingly visual world of marketing. If we're focusing our efforts on visual content marketing, can search marketing really be that far behind? In late 2013, both Google and Bing started testing visual ads in search results.
Google's version, known as Visual Search Ads, began to show on branded search queries for a handful of brands in the US. They looked something like this:
Many marketers hate the move and dislike the implications it has for SEO and organic listings. Others think it's only natural that search would be headed the way the Internet is headed: the visual way.
Microsoft wasn't one to be left behind though. It introduced Hero Ads for Bing Smart Search for a small segment of Windows 8.1 users. These ads too, appeared for a select number of brands, for branded search queries only.
Microsoft Hero Ads looked like this:
These ads were only tested on a small number of brands but the expectation is that it will gradually become available to all advertisers. Whether you think it cannibalizes search or not, it's undoubtedly a great opportunity for brands to shape the user experience.
These visual banner ads are probably the beginning of a whole new era in search marketing.
Finally, although ad extensions have been around for a while, they are becoming even more important in the current climate. As more and more people are using smartphones and tablets to search for local businesses, ad extensions are becoming even more useful for advertising.
If consumers are searching for "best restaurants" while they're out and about, you want your ad to show up. But to make it even better, you want to make sure it is optimized with the best extensions such as call or location extensions.
Even if you are not a local business, it is a good idea to review your ad extensions to make sure you're using more than just the basic extensions. By the way, your Ad Rank now also factors into the click-through rates for your extensions, as well as CPC (cost per click) bid and quality score. So it is even more important now to make sure that you’re up to date with your ad extensions.
Like I said, it's a quickly changing world, and PPC is always going to be a competitive field. It's always a good idea to listen for PPC tips from experts and keep an eye on what the big brands are up to. Advertising today seems to be more complex yet simpler at the same time. What do you think?
What are your thoughts on PPC advertising? How do you think the industry is likely to change in the coming months?
The recent polar vortex didn't affect where I live, but I still felt the change it brought to the weather. It was colder, much colder than usual, during early January, about the same time the polar vortex hit the US, Canada and Mexico. I saw the damage it caused in the news and in videos that circulated in social media. I began to wonder how people kept themselves warm under harsh conditions, and the fireplace came up. But then, I thought to myself, not everyone has a fireplace, and not everyone can afford to have one built. That's when I came across these elegant and convenient electric fireplaces.
Fireplaces are great, but they are not easy to set up and can be quite expensive. They can provide heat for the entire room and several parts of the house besides, but they require large amounts of wood and gas. There is also some work involved in getting a fire going, and it requires supervision as an unattended fireplace can cause a house fire.
Electric fireplaces, on the other hand, are set up by plugging them into an electric socket in your home. They can only provide heat within a room, but you can easily turn them on and off. An electric fireplace also does not require constant supervision, or large quantities of wood and gas. This infographic, "The Ultimate Guide on Electric Fireplaces vs. Wood, Gas & Oil" by ElectricFireplacesDirect.com further illustrates the difference between electric fireplaces and wood, gas, and oil fireplaces.
Keywords: Warming Up
The keyword "electric fireplace" has a a high monthly global count: 90,500. There is also high competition for this keyword. The same goes for all its other variations, including product name keywords such as "dimplex electric fireplace."
I read up on all things to do with electric fireplaces to dig up more keywords I could target. "How to install electric fireplace" is one of the keywords I found, and while it does have medium competition, it has a very low monthly global count.
I went to KeywordBuzz and found some other keywords, including "energy efficiency of electric fireplace," "electric fireplace for sale" and "electric fireplace guides." They are all high-competition keywords with low monthly global counts. I also went to check electric fireplace sites to see what keywords they are targeting. I found only a handful, such as "energy efficiency" and "save energy." They have medium to high competition. The global search counts could be better but at least I have a list of keywords with enough variations to work with.
Electric Fireplace Affiliate Programs
I checked ClickBank, but the ClickBank Marketplace did not have any electric fireplace affiliate programs, so I took to Google and looked at websites that sold electric fireplaces to see whether they have affiliate programs.
ElectricFireplacesDirect.com is just one of the numerous online stores selling electric fireplaces and heaters. The site is one of the few that have affiliate programs, though. Affiliates receive an 8 percent commission for each sale, which is not at all bad considering that prices for electric fireplaces range from around USD $100 to USD $1000 each. The affiliate program is through AffiliateTraction.com.
Amazon.com has a wide range of physical products from books to toys to sports goods. It comes as no surprise that the marketplace has electric fireplaces, too. Amazon Associates is not known for generous commissions but the program can be enough considering that you get a commission for the total sales from each customer. You may be referring your visitors to Amazon to purchase an electric fireplace, but they can also get an additional heater and a few books on conserving energy, which will boost your overall commission.
eBay is similar to Amazon. The only difference is users can sell their stuff on eBay and members can bid on items. It's a combination of an online store and a trading website. The eBay Partner Network pays good commissions depending on what your site visitor purchases from eBay. Electronics can get you a 55 percent commission, for example. The network also offers bonuses if you're able to get new users to sign up or for returning customers to purchase again.
There are a few fireplace affiliate programs through OfferVault, and the payouts look good. You can get between USD $36 and USD $85 per lead.
Get the Fire Going: Methods to Drive Traffic to Your Site
Once you have your site up, your next task is to drive traffic to it. That's one of the most challenging tasks in affiliate marketing. Link building and inbound marketing are usually trial and error: try one method and see whether it works. If not, then move on to the next and see how that one goes. A link-building strategy can help a lot in guiding you on what method to try next. The following are some link-building and inbound marketing methods you can use for this niche.
Social Media Marketing
You might think that this inbound marketing method will not apply to this niche. You'll not have much luck with Facebook and Twitter, it's true, but you can post images of beautiful electric fireplaces on Pinterest. You can also share infographics that give information on how to install electric fireplaces, or how electric fireplaces compare with the traditional fireplaces.
Amazon Kindle Traffic
People are more aware now of what green energy is and the effects of global warming to our planet. There are people who are looking for ways to conserve and save energy, mostly to save on costs. You could create a short ebook on how to conserve energy or how electric fireplaces help bring down energy costs. Then, put a link to your site within the ebook.
The good thing with this method is you can either make the ebook free or charge a price for it. If you do charge a minimal fee, then you can earn a bit of cash while getting traffic to your site.
The main challenge in link building is the results are not immediate. It can take some time before the backlinks you've created are indexed and counted toward your site. This is where link indexing helps. Link indexing helps you show search engines you've created new links to your site and get them indexed.
Electric Fireplace Affiliate Programs: Too Hot To Handle?
There is earning potential in this niche, but I see several problems with it. One, this is more of a seasonal product. The interest in electric fireplaces, and heaters in general, peaks during the cold months. Once spring and summer are here, it's over. You can still generate interest for your product by promoting it on websites for home improvement and mention how it adds to the beauty and elegance of a room. The sales you will get outside of the cold season will be much smaller compared to sales during it.
The commissions are fine, but I don't see a site all about electric fireplaces. The effort is not just going to be worth it as there's no constant demand for this product. It's going to be difficult to find topics related to it that you can write about.
If you do have a website on winter goods or you have a blog about living in a cold country, then you can promote one or two products in in this niche. But I wouldn't stick with just this niche exclusively. It's definitely the kind you combine with related products and niches.
I hope you enjoyed this week's Niche of the Week! If you did, please make sure to share it with your family and friends using the Share buttons below. Feel free to leave me a comment and let me know what you think!