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Shell Formalizes Prelude FLNG Contracts With Technip-Samsung Consortium, an Industrial Info News Alert (Marketwire)

PERTH, AUSTRALIA–(Marketwire – March 16, 2010) – Researched by Industrial Info Resources (Sugar Land, Texas) — Royal Dutch Shell plc (NYSE:RDS.A) (The Hague, Netherlands) has formalized announcements made in 2009 by signing two contracts with the consortium of Technip SA (OTC:TKPPY) (Paris, France) and Samsung Heavy Industries Company Limited (SEO:010140) (Seoul, South Korea) for the Prelude …

Original post by Yahoo! News Search Results for seo

How To Prepare In Advance For Your Retirement

How many times have you been concerned about how will you manage your retirement? Or what will you do once you retire? The dilemma is very general, and with the changes of time, the nation is acquiring increased knowledge about their future and how to deal with it. As far as money matters are concerned, many people seem not to be satisfied with their pension plans. What you can do to deal with it easily is begin an Internet home based business. You can Work at home business and earn money right away.

If you are one of those lucky people who are still young but concerned about their future and retirement, you have a long way to go. There is a lot you can plan and work out. Consider different aspects like where do you want to live and how you want to live when you are retired. Also, bear in mind the fact that as you will grow old, you will have to be even more careful about your health. You will have to eat well and keep a considerable amount of money for medical expenses.

Save, save, save! Although this might be crawling up to your nerves by now, as every other thing needs saving, but it is as important as planning a trouble free life. As your saving, take out a standard amount of your income which you can take out easily from your monthly income. As you near your retirement age, it is better that you pay back all your chief loans and debts so that you are free when you near retirement. Some useful ways for planning your savings are self directed IRA’s, 401(k) plans, and 403(b) plans.

The next task is to take a look at your assets. Explore and judge what assets you run and own. Consider what fraction of them will last till you face your retirement. It is a good idea to keep up a balance. Figure out whether you are spending more than your possessions are earning. Control the spending if it is elevating too high. Consider all modes of earning from post retirement jobs or small businesses. Also, it is a wise idea to put your funds in multiple places. Leaving a little amount of money in your bank for urgent situation, you should put your money secure in other ways like prize bonds, market funds and provident funds.

If you are puzzled about how much money you will hace to invest, according to your income, then you can get help from different computer software like Intuit’s Quicken. These will let you know about investment per earning. Calculate the possible money you might need when you are old. For this you may get assistance an AARP calculator. Also, you should consider your probable life period and raise it to at least 15-20 years more.

Lastly, it is always better to seek advice in approximately every matters. Obsserve around your family and friends and also take support from elderly people to get awareness about how everyone is saving for their old age. The helpful word of advice is to save. The more you store, the better life will be for you. Save today to secure a better tomorrow.

Free SEO Book Announced – Top Ten Free SEO Tools Step by Step (PRWeb)

The JM Internet Group has published a new SEO book, SEO Fitness Workbook: Your Step-by-step Guide to Dominating Google with the Top Free SEO Tools. The book is available for purchase on Amazon.com and is also available as a free PDF download to everyone who attends the company’s free online SEO training webinar, Top Ten Free SEO Tools / Google Rank given monthly. (PRWeb Mar 16, 2010) Read the …

Original post by Yahoo! News Search Results for seo

Why You Need SEO Services for Your Website (Turks.US)

There is a variety of reasons why many marketers take their venture to the internet. The internet has provided a streamlined platform for everyone dabbling in e-commerce.

Original post by Yahoo! News Search Results for seo

Dropping March Madness Paywall Pays Off Big for CBS

CBS has turned one of the premier multi-day sports events into a destination purchase for Internet advertisers.

The NCAA men’s basketball tournament, which tips off later this week, has brought in millions in online ad sales. Ad Age reports that CBS has sold out its online inventory for $37 million, a number 20 percent higher than last year.

The appeal for advertisers is March Madness On Demand, the web service which allows users to watch the NCAA Tournament games of their choice livestreamed on CBSSports.com. Last year, 7.5 million viewers watched online up 7 percent year over year and CBS expects that number to continue to grow. Key to increasing views is the decision to allow the content to be distributed via multiple channels including Yahoo Sports and Facebook.

All 64 games of the tournament can be watched free online, a gamble which has paid off for CBS. Removing the paywalls and other restrictions to online viewing while maximizing distribution has paid off big. CBS has seen online ad revenues grow from $4 million in 2006 to this year’s $37 million total.

CBS is almost synonymous with the Tourney having held exclusive rights since 1982 and is currently in the middle of a 11-year rights deal with the NCAA for the Tourney, with 3 years remaining. According to WPP-owned Kantar Media, CBS’s online March Madness revenue totaled 5 percent of the overall $600 million plus ad revenue pie last year, up from 3.5 percent the year before and expected to edge even higher this year.

“This is extraordinarily similar to selling TV and that’s a good thing,” Rich Calacci, Senior VP-Advertising Sales CBSSports.com told Ad Age.

In collaboration with AT&T, CBS has another revenue stream coming from mobile this year, charging $9.99 for its March Madness iPhone app which will allow viewing on phones. But, according the Apple’s rankings, that isn’t turning off buyers. March Madness is the No. 2 paid iPhone sports app.

The sponsors CBS is picking up are quality sponsorships too, including Coke, Kraft Foods, AT&T and newcomer Capitol One.

According to Ad Age, CBS CEO Leslie Moonves called March Madness On Demand “a great new source of revenue” for his network.

Dropping March Madness Paywall Pays Off Big for CBS

CBS has turned one of the premier multi-day sports events into a destination purchase for Internet advertisers.

The NCAA men’s basketball tournament, which tips off later this week, has brought in millions in online ad sales. Ad Age reports that CBS has sold out its online inventory for $37 million, a number 20 percent higher than last year.

The appeal for advertisers is March Madness On Demand, the web service which allows users to watch the NCAA Tournament games of their choice livestreamed on CBSSports.com. Last year, 7.5 million viewers watched online up 7 percent year over year and CBS expects that number to continue to grow. Key to increasing views is the decision to allow the content to be distributed via multiple channels including Yahoo Sports and Facebook.

All 64 games of the tournament can be watched free online, a gamble which has paid off for CBS. Removing the paywalls and other restrictions to online viewing while maximizing distribution has paid off big. CBS has seen online ad revenues grow from $4 million in 2006 to this year’s $37 million total.

CBS is almost synonymous with the Tourney having held exclusive rights since 1982 and is currently in the middle of a 11-year rights deal with the NCAA for the Tourney, with 3 years remaining. According to WPP-owned Kantar Media, CBS’s online March Madness revenue totaled 5 percent of the overall $600 million plus ad revenue pie last year, up from 3.5 percent the year before and expected to edge even higher this year.

“This is extraordinarily similar to selling TV and that’s a good thing,” Rich Calacci, Senior VP-Advertising Sales CBSSports.com told Ad Age.

In collaboration with AT&T, CBS has another revenue stream coming from mobile this year, charging $9.99 for its March Madness iPhone app which will allow viewing on phones. But, according the Apple’s rankings, that isn’t turning off buyers. March Madness is the No. 2 paid iPhone sports app.

The sponsors CBS is picking up are quality sponsorships too, including Coke, Kraft Foods, AT&T and newcomer Capitol One.

According to Ad Age, CBS CEO Leslie Moonves called March Madness On Demand “a great new source of revenue” for his network.

Meet The 25-Year-Old Who Saved “SEO” From Being Trademarked (Search Engine Land)

Back in April 2008, a man began his attempt to trademark SEO , his name was Jason Gambert. Today I learned, Gambert’s claim to register a trademark on the term “SEO” was formally blocked . It may come to a surprise to you that this trademark application was blocked only because of the help from a few individuals in the SEO industry.

Original post by Yahoo! News Search Results for seo

Add Image Links to Your Arsenal (Search Engine Journal)

In the pursuit of new inbound links, people don’t always seek out new image links. We’ve been so conditioned to go after good editorial links that image links may be the last things on our minds as we reach out and try to increase traffic (and, let’s be honest, rankings) for our sites. However,… Check out the SEO Tools guide at Search Engine Journal . Add Image Links to Your Arsenal

Original post by Yahoo! News Search Results for seo

Learn Video Creation With Easy Video Edit Software

To achieve success in internet promotions, many elements are combined together to get results. Out of those, most reliable medium is through video promotions. Video marketing will make you earn more money only on a condition that it is used methodically; thus many professionals prefer this method. It is very well-known that videos are always more effective than words; thus marketing through videos is getting successful in recent times. Learn more about video marketing with Easyvideoplayer.

Today, you have a wide variety of popular video sites like you tube and VEOH which were not accessible some years back for video marketing process. Using these popular video sites, you can attract large number of people to your website using these videos. First and foremost, video promotions are widely used to promote the company name or the product name. During the first step of video promotions, you should start up with the marketing introducing yourself to all the users. In order to attain more number of visitors to your website, minimum 4 videos must be posted on a weekly basis. Through this way, you can get appropriate introduction which will help you to attract more users to your web page.

It is very essential that you have small and simple videos are the ones that are time consuming and contains lot of guidelines are not preferred. A very good idea for this is that your video is only for a period of one to three minutes and that it is segregated based on the guidelines. These videos would be more preferred and would also help you have good audience. By this you can have plenty of videos on one focal idea. You can have higher target prospects by having such kind of videos online. Thus your sales will also be rising. Through placing the links into the videos you will be able to bring in traffic to your site. Easy Video Player is one of the best video creation software.

Effective selection of keywords or phrase is very important in marketing through videos. It is very essential that you focus on getting proper keywords as the video is required to be tagged with the keywords. Correct selection of keywords for video marketing will help in serving the purpose of driving efficient visitors to the site. The different videos must have diverse keywords but you need to take care that you do not make overuse of keywords. Make sure that the keywords you are using are very much relating to your videos.

Selection of correct and effective ideas can make video marketing a profitable option. Video marketing success is dependent solely upon this and thus it plays an important role. If you are finding it difficult to do it yourself seek some advices from the experts or hire a professional to assist you. At the time you become very much familiar to it, you can get started with making huge profits with video marketing. For more information about Easy Flash Video Player check out our website.

Permission Marketing Specialists Sign-Up.to Appoints Vertical Leap SEO (OfficialWire)

Vertical Leap , the UK’s foremost provider of fully managed Search Engine Marketing and Content Services, has been appointed as SEO (Search Engine Optimisation) specialists to Sign-Up.to, a pioneer of permission based digital marketing services.

Original post by Yahoo! News Search Results for seo

Indian SEO Services Introduces Cheapest Social Bookmarking Package (PRWeb via Yahoo! News)

Experience the Quality SEO Services Now at an Amazing Discount

Original post by Yahoo! News Search Results for seo

What Does Google Social Search Mean for SEO? (Search Engine Watch)

Consider implementing these tips to expand your real estate in search results. …

Original post by Yahoo! News Search Results for seo

MediaTrust Sets the Pace with NASCAR Success

There are few online to offline success stories. Often they are limited to large brands who are either part of the technology industry or whose consumer base are early adopters to technology trends. Which is why when Media Trust, ranked as the 9^th fastest growing company by Inc Magazine, joined forces with a little known driver outside of NASCAR circles named Joe Nemechek no one expected quick success. The results surprised everyone. I sat down with Peter Bordes, CEO of MediaTrust, to discuss that success.

How did the deal come together with Global Media Minds, Joe Nemechek, and NASCAR?

The whole thing happened very rapidly. In NASCAR there has been a contraction in the amount of sponsorship money available for drivers due to the economy. GMM approached us literally weeks before the racing season started with the idea. We decided to take on the challenge as a case study with the goal of creating a different way of packaging various elements of online marketing within the world of NASCAR racing. GMM had all these parts for Joe in place that weren’t really being leveraged:  a late 90’s style website, a Twitter account that was sort of being used, and a Facebook account that was only partially up to date. Nothing was really integrated together. So we ripped it apart and put it together in the short timeframe we had. What you see now is just version one of our concept, there are two or three more evolutions yet to come.

How has the response been?

I have to say the attention we’ve gotten so far with this project is phenomenal.  We built the Media Trust brand leveraging social media but I don’t think you really understand the concept of engagement until you get behind the wheel of a social campaign with someone that is a celebrity. We first looked at Joe Nemechek’s personal site and his official site NEMCO Motorsports but decided that we should start from scratch with FrontRowJoe.com.

So we started with the fundamentals putting all the pieces together, setting up tracking to measure sign-ups and clicks, integrating Twitter and Facebook, getting Joe to personally buy into using the social platforms more methodically. Joe began posting regularly and the following grew quickly from about a thousand to just under five thousand users in Facebook and took the Twitter from in the hundreds to just under three thousand.

It’s groundbreaking because none of the other NASCAR drivers, to my knowledge, are remotely leveraging social media the way we did. Our efforts actually brought in two sponsors.  One of these is England’s Stove Works, which is not necessarily a typical sponsor. We were able to drive a half a million dollars in sponsorship revenue. For having put everything together in three weeks we’ve been enormously successful.

It’s kind of allowing Joe to be real spokesperson. Instead of the drivers just wearing the logos he can actually talk to the audience and react.

Exactly!  When we began working on the campaign we spoke with other companies who had sponsored NASCAR drivers and they all said, “We love NASCAR but we just could never figure out what our return was from it.” I talked to the CEO of Liberty Medical and he’s like “I love what you guys are doing!” And he even sent me a picture of his car and was like, “We love NASCAR, we’d love to sponsor it, I just couldn’t figure out how to make sense of it.”  Because what is my logo on the car worth?

But if you can have the driver talking about Liberty Medical its like  now he’s off and running. When the driver is talking about the brand you need the mechanisms in place to be able to really connect with the fan base. Not just through some static website but through interactive mediums like Facebook and Twitter. It’s amazing how quickly you’ll see people coming to that brand and transacting.

That’s how it was with England Stove Works. We drove half a million dollars worth of transactions initiated by our efforts with FrontRowJoe! In a way Joe became a super affiliate. That success with this experiment can certainly be replicated.

Quite an experiment; it seems to have out reached its goals. What were Joe’s team and GMM initially hoping for from this?

We really had no idea. This was a complete and total shot in the dark but it was better than nothing. Joe’s agency had been working with us on other projects and knew that we were able to look at the broad online universe and take a holistic new approach to the channel. It was either that or nothing so what have we got to loose in trying something new?  Let’s leverage Joe’s passion for the fans and history  as a driver and see if we can possibly generate revenue online. Let’s experiment and find out, we have nothing to lose, we have a willing driver, we have a great agency and a group of people to work plus if this model works it can be replicated within the NASCAR industry.

I’d say this has gone metric wise way past anything we could possibly imagine.  What’s great is that the season’s not even over yet and we’re definitely going to have a phenomenal case study.

How did you track the affiliate and social media ROI?

Everything was built in a dynamic environment so we could look at the results daily and start tweaking the campaign as we went. First there was the car itself which had no sponsors, so we thought “Let’s make Joe his own sponsor and put FrontRowJoe.com all over the car.” That would drive fans to a website designed purely with marketing in mind. We started to track metrics to optimize: how many people were coming in, from where were they engaging, what were they signing up for, the newsletter, what products were they clicking on.

Using Google Analytics we measured which channel, Twitter or Facebook, was stronger giving us a very clear picture of our efforts right down to the Tweet. We could see which Tweets and posts in Facebook worked, what type of call actions we used  in the posts did not. It’s been a very effective mechanism for allowing us to adjust as we go.

For the affiliate side, to track offers, we used our own proprietary affiliate tracking technology.  It’s really very interesting, prior to working with Joe, I didn’t realize how many affiliates are NASCAR fans. It’s huge!

For the New England Stove sponsorship we set up a tracking mechanism on their website. When a user came from NASCAR  a special discount or offer would trigger so we could see what the effect of the traffic that we were sending out was.

How are the offers on Front Row Joe picked?

At first it was fairly blind. We just looked at the demographics, the geographics, the “demo-geos”,  and where the races were held. We guessed the categories that would be popular, like DirectTV and offers from Force Factor because that was primarily more the “demo-geo” of Middle America. As the clicks came in we started to find out there were more females interacting with Joe and with NASCAR drivers than there were males which was something that none of us would have expected.  So what we are now doing is looking at the data of who is signing up into the database and which offers are getting interacted with.  Currently all the optimization is being done by hand but we’ll start applying technology to it.

So now that you’ve had this success what do you hope to replicate from the lessons you’ve learned?

What we want to do is really turn Front Row Joe into an actual brand. Not only for Joe, himself, but for NASCAR. The website will be completely rebuilt to focus on providing unique content from each race for the fans with content from the pits, from the front row with the drivers and will also provide visitors a much deeper integration with social media sharing features.  There have actually been other drivers that are interested in taking part after having seen this. Everyone is pretty astounded by the success, especially considering Joe has crashed and burned in every race but yet you’re still getting this incredible traction with the sponsors and the fans.

Once someone has gained some affinity with the fans it doesn’t necessarily matter if they’ve placed in the winner’s circle because they’ve built up this relationship over the years.

Exactly!  You know Angel, I’ve got a pretty big following within online marketing industry but I’ve never been able to generate the kind of response with my personal Tweets as I’ve seen Joe generate with NASCAR fans. The speed and responsiveness from those fans is just phenomenal! People are coming up to Joe in the pits and saying, “I saw your Tweet, “it’s faster than a tweeting bullet” that was great!”

My background is in mass media. Mass media and mass marketing is changing forever to “me media” and “me marketing” and I think this is a great demonstration of that.  And relationship is the point because consumers are getting so smart they can tell if someone has an  authentic social presence or not. We have tons of people coming on the site and saying, “Joe, is this really Joe?”

Which is why it’s important to have Joe excited and fully involved for this to work. You have to have the authenticity of the voice of these guys and this is what we’ve done with just one of them. The success certainly can be replicated.

Still, you have to be a little careful not to bastardize this because there is a lot of responsibility that comes along with engaging fans.  Social media is unregulated and if marketing agencies get a hold of a medium for the wrong reasons it can totally ruin this channel  just as quickly as it ruined other channels. I think there’s a big responsibility that comes along with this as we start seeing power of harnessing social media. Done right it can create a lot of value for the fans.

Book Review: The Art of SEO: Mastering Search Engine Optimization by Eric Enge, Stephan Spencer, Rand Fishkin, and … (Blogcritics.org)

A former search engine marketer takes on The Art of SEO.

Original post by Yahoo! News Search Results for seo

Why Individuals Should Think About Using Advertising Services For Small Businesses

Are you looking for ways to get your home business off the ground? Are you attempting to find paths to reach lots of people at once? You may need to consider the advertising services of social networksites like Facebook. Here are some of the services the site will offer you when you become amember, as well as some tips on the easiest way to make your business more fascinating.

One of the first things you will have to do to take advantage of advertising services is to make your account active. Getting an account with Facebook is free; all you’ll have to do is enter your personal info and contact details, and you’ll have the tools you want in order to start reaching thousands of people around the planet. This is one of the ways that sites like MyProfitSite got high traffic rankings.

When you become a member of Facebook, you’ll also be ready to browse other member’s pages so that you can get an idea of the design and layout that you need. You can create a customized profile for advertising services that will present your business in a pro light, and the tools that youcan use to set everything up aren’t hard to operate at all .

Advertising services can also include buying clicks or impressions. This is an arrangement that youwill make with Facebook that will permit you to get paid everytime a possible customer clicks on your ad. This means that youwill need to keep your page as current and fascinating as practicable and you may need to use other strategies, for example newsletters and mass e-mails, to let more folks know about your Facebook page. Advertising services through friend referrals are another good reason that you need to use this site. Your friends might be hooked up to individuals that you may not have access to yet, and they can refer folks from all around the world to your company.

You may also want to learn more about the optimization feature that Facebook offers. You can refine your social ad targets, and increase the general relevancy of your page so that you will get more activity, and you can create a number of keywords which will help folk to find your page quicker when they’re using online search engines.

Before you use the advertising services that are offered by Facebook, ensure that the graphics and emblems for your business are appealing and pro. Get the viewpoints of business partners and friends first, because more folk than you can imagine will have access to your page once it becomes live. For more info on how it’s possible for you to experience great advertising opportunities with the site, visit www.facebook.com.

SEO Company For An Easy Implementation Of Internet Marketing (Turks.US)

It would be safe to say that Internet Marketing is now a well-known term, especially to those who own their websites and in need of marketing to drive more traffic to their pages.

Original post by Yahoo! News Search Results for seo

Team1 Real Estate and WebiMax Partner for SEO Campaign (PRWeb via Yahoo! News)

Team1 Real Estate sought the search engine services of WebiMax regarding the Web site, NaplesRealEstateGuys.com. The online marketing campaign involves content creation and on-site modification.

Original post by Yahoo! News Search Results for seo

SearchEngineOptimization.co.uk Launch Free Online Alexa Site Rank Checker Tool (PRWeb)

SearchEngineOptimization.co.uk, a leading SEO firm based in the North West of England, have just launched a range of free SEO tools on their website which are available for any interested internet user. One of which is their free Alexa Rank Checker. (PRWeb Mar 14, 2010) Read the full story at http://www.prweb.com/releases/2010/03/prweb3721084.htm

Original post by Yahoo! News Search Results for seo

SEO Consult Stress The Need For Quality Copywriting In SEO Campaigns (PRWeb)

SEO Consult, leading Search Engine Optimisation agency and TopSEOs number 1 UK SEO agency, have commented upon the importance of having quality content prioritised over quantity in order to promote businesses and organisations on the Internet as part of a successful website optimization campaign. (PRWeb Mar 14, 2010) Read the full story at http://www.prweb.com/releases/2010/03 …

Original post by Yahoo! News Search Results for seo

SEO Consult Stress The Need For Quality Copywriting In SEO Campaigns (PRWeb via Yahoo! News)

SEO Consult, leading Search Engine Optimisation agency and TopSEOs number 1 UK SEO agency, have commented upon the importance of having quality content prioritised over quantity in order to promote businesses and organisations on the Internet as part of a successful website optimization campaign.

Original post by Yahoo! News Search Results for seo