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Affiliates: 8 Reasons Why Your Hard Work Isn’t Paying Off

Gosh darn it’s frustrating isn’t it? You’ve been working soooo hard on your affiliate sites, often staying up till 2am on a work night to try and make your big break into affiliate marketing or push your affiliate business on to new heights. Here’s my top ten reasons why those hours spent

Foursquare Offers Up User Data with Check-in Analytics

A world in which customers walk through the door of a business and get a coupon especially crafted for them is much closer, thanks to Foursquare.

The application, which has become the dominant player in the world of mobile, geo-specific check-ins, has unveiled a set of analytics for businesses which will put a name and a face to loyal customers.

The dashboard, which is still in alpha, is debuting for 30 select customers before a bigger roll-out. The dashboard gives businesses a look at who is checking in, breaks them down by when they come in, gender, and number of visits. Businesses will also be able to see which platform customers are using to share their status.  If your visitors are heavy into Twitter or Facebook, you can follow them there. Other types of information tracked includes: total check-ins, unique visitors, male-to-female ratio, and top visitors.

Writes Zachary Wilson of Fast Company,

“With priceless data like this, it’s easy to imagine a blow-up in participating venues coming soon. More businesses means more users, more users means more businesses, and suddenly Foursquare is the Facebook of check-ins.”

Foursquare plans to add additional real-time information for business users, including weather updates. Potentially, this dashboard could be used by large chain businesses (like a Wal-Mart or Starbucks) from a central location with a view of all of their outlets in real time.

“We’ve been talking with quite a few [large corporations] who are excited about the potential for this,” said Tristan Walker, Business Development at Foursquare, in an interview with Mashable. “Once we can add purchase information on top of check-ins things can get pretty interesting.”

This valuable information helps Foursquare give itself even more distance ahead of competitors like Gowalla, and the addition of a newly designed iPhone app will give FourSquare an additional bump in users.

As the dashboard and analytics are tweaked, based on the alpha tests, plans are to introduce the service to the 1,000 or so registered businesses currently running specials on Foursquare.

Moovin’ On Up Launches New Transparent SEO Software Service (Marketwire)

Original post by Yahoo! News Search Results for seo

Angel Djambazov Special Guest on Affiliate Marketing Insider

Angel will be sharing his insights into the affiliate marketing industry… Hear what he has to say about affiliate program management, the fight against the advertising tax and the future of our industry.

Amsterdam Casino Affiliate Convention Agenda Finalized: Heavy Focus on Gaming SEO – April 15-16 (Marketwire)

Original post by Yahoo! News Search Results for seo

Amsterdam Casino Affiliate Convention Agenda Finalized: Heavy Focus on Gaming SEO – April 15-16 (Marketwire via Yahoo! Finance)

Original post by Yahoo! News Search Results for seo

Moovin’ On Up Launches New Transparent SEO Software Service (Marketwire via Yahoo! Finance)

EDINBURGH, UNITED KINGDOM–(Marketwire – 03/10/10) – Moovin’ On Up the Web design and SEO specialists are constantly adapting their services to provide unrivalled service and keep them at the forefront of their industry. In order to do so they ensure that their services evolve with new technologies and applications being created regularly. As a result Moovin’ On Up’s research and development …

Original post by Yahoo! News Search Results for seo

Moovin’ On Up Launches New Transparent SEO Software Service (OfficialWire)

Moovin’ On Up the Web design and SEO specialists are constantly adapting their services to provide unrivalled service and keep them at the forefront of their industry. In order to do so they ensure that their services evolve with new technologies and applications being created regularly.

Original post by Yahoo! News Search Results for seo

PRWeb Seminar in NYC: SEO and Marketing Secrets to Drive Web site Traffic (PRWeb via Yahoo! News)

PRWeb Presents a Live, In-person Seminar in New York, NY Featuring Speakers Randy Aimone and Harry Brooks

Original post by Yahoo! News Search Results for seo

The Essential Guide to Link Building (New Media Knowledge)

Search engine optimisation (SEO) and page rank are top priorities for today’s marketers. A whole new industry of search marketing consultants has taken root in the last few years to help companies of all sizes develop their search marketing potential.

Original post by Yahoo! News Search Results for seo

Article Marketing Service Redefines Exposure (OfficialWire)

By engaging in article marketing, you can potentially drive massive amounts of traffic to your content, not to mention the SEO benefits. The problem is, earning a profit from article marketing is no easy task.

Original post by Yahoo! News Search Results for seo

PRWeb Seminar in NYC: SEO and Marketing Secrets to Drive Web site Traffic (PRWeb)

PRWeb Presents a Live, In-person Seminar in New York, NY Featuring Speakers Randy Aimone and Harry Brooks (PRWeb Mar 10, 2010) Read the full story at http://www.prweb.com/releases/PRWeb-Seminar-NYC/small-business-marketing/prweb3699524.htm

Original post by Yahoo! News Search Results for seo

NALO Desease Occur While You Start Your Online Business

Now, the internet can offer people that has computer and an internet connection some opportunity to change their life by making money online that was not make sense in years ago.

To begin to build profitable online business you must have this 2 important keys :

1. Learn
2. Action / Work

Just easy as that, but many people (like I was too) just learn, learn, and learn without action. Yes I admit that studying something about make money online is so much interesting, make me motivated and often come with great “Aha”. but you know what? I was just spinning around key #1 which is never goes to the next key #2.

I didn’t know about you, but I assume most of you might have the exact experience like me. I called it NALO as stand for No Action Learn Only. That can happen in most of people who start their way to make money online.

However if you can apply key #2 that place all you have been taught to action and work it constantly, there is no doubt why you can’t create your profitable online business. Just remember this advice, “Treat your online business AS business as you depend on it to pay your monthly bills, pay your children education, fulfill your family needs, and make your kitchen still “smoking” everyday.”

Working or operate a business online is the same from working or operate a business in offline. If you had your ownstore on the high street or in the shopping mall, you would have to put it in the hours of work. If you are running an internet-based business, then you have to do exactly the same.

SEO vs. PPC Debate — Which Do You Prefer? (Search Engine Watch)

There’s a growing divide between online marketers who enjoy organic search and those who prefer paid search. What do your preferences say about you? …

Original post by Yahoo! News Search Results for seo

My Dream International Content Management System (Search Engine Land)

Content management systems (CMS) have evolved over the last decade to become core tools of the SEO trade—or at least platforms on which much SEO work must be based. Sadly, this isn’t so true in the international space, particularly when different languages are involved.

Original post by Yahoo! News Search Results for seo

Free Webinar w/ Rosalind Gardner: SUPER Affiliate Strategies for Sustainable Businesses

SUPER Affiliate Strategies for Sustainable Businesses. Developing the right mind-set for long-term successSite-building strategies Less work, more reward – how to choose the best offers. How to build mountains of free traffic…

More: continued here

Do Marketers Understand Social Media?

Ever get the feeling that marketers don’t really understand social media – or at least don’t effectively utilize it?

That’s the premise of Steve Rubel’s article on Forbes.com, and he makes an important observation worthy of discussion. Rubel is a well-known member of the digerati who is Director of Insights for Edelman Digital, the digital division of the world’s largest independent PR firm.

Rubel says marketers are making a massive shift to Facebook, Twitter, and YouTube, sometimes to the exclusion of mentioning their own corporate websites. He wonders whether the corporate URL is a dying breed.

But Rubel sees the potential for this strategy to backfire. He says consumers could “perceive corporate real estate on Facebook as a lame attempt to appear cool and hip.” “Many brands are just using their Twitter and Facebook presences to spew out updates, without any thought to how consumers will benefit by essentially opting in,” says Rubel. And most important, he says, “very few businesses treat social networks as personal, conversational spaces. Hardly any feature real employees. And a scant few aim to advance shared interests.”

I think Steve Rubel has given voice to something the big traditional marketers are missing – something savvy online marketers surely understand: social media is not just another channel for ads. As I mentioned in my post about Twitter going commercial, ads on Facebook and Twitter need to be a good fit with those platforms for them to be viewed as authentic.

In fact, authenticity may be the real issue here. Rubel’s observations point to the fact that some big marketers may be viewing social media in an entirely wrong context. Their quick fix answer is to muscle their way into Facebook, Twitter, and YouTube – but once they get there, they have no clue what to do. Think of it as a bully on the basketball court who has no shooting skill. He may be able to take the ball away from the other kids, but he’ll have a heck of a time scoring a basket.

I’m reminded of a time when marketers wanted to convert their messages to another medium called direct marketing. It was a sometimes painful transition: The marketers had to speak in a different voice that put the emphasis on “you” instead of “me.” That’s not easy when you have a corporate ego. Marketers had to learn that direct marketing was at its heart a correspondence relationship. The promotional approach had to be engaging. Copy had to be loaded with benefits, not just features. There had to be a compelling offer. And marketers had to have a strong call to action and numerous response paths – they’d get nowhere without asking for the order and providing specific ways to respond.

In the same way, marketers can’t just stumble blindly into social media. They need to learn the same kind of lesson they were forced to learn when they embraced direct marketing.

Social media is a different animal. Marketers have to engage in a two-way dialogue with consumers to make it work, and they have to be willing to expose themselves to possible negative feedback and open criticism. They have to budget and staff for social media. They need people whose responsibility includes engaging, responding to, and following up with consumers.

All of this takes a commitment to using social media on its own terms. If you want to play on someone’s field, you have to use their ball. Sorry, but social media doesn’t fit into that comfortable little box called traditional marketing. When you look at the way some marketers are approaching social media, you have to wonder if they will ever understand its potential.

Top 10 Must See Interactive Sessions at SXSW 2010

Believe it or not there is more to SXSW than the parties. Although from chatter on Twitter it’s often hard to tell. With SXSW kicking off this week I’m sure most of you have planned which parties to attend but maybe haven’t looked at the session schedule quite yet. So before you get lost in the lines to the film screenings, bars, celebrity signings, and hoping food joints like the Magnolia Café or the Iron Works, here are my picks for the Top 10 must see interactive sessions at SXSW 2010:

Smackdown: Consumers Privacy vs. Advertiser Revenue
Time: Friday March 12, 2PM
Hashtag: #smackdownprivacyrevenuet

The panel premise that the FTC could ban all forms of tracking consumer web activity is a nice but alarmist hook. Still, it is true that the FTC is being more aggressive in policing online activity and the assembled panelists should provide advertisers some clear insights into compliance issues.

Panelists include:

• Alan Chapell, President, Chapell & Associates
• Alison Pepper, Director of Public Policy, Interactive Advertising Bureau (IAB)
• Jordan Mitchell, Vice President of Data Intelligence, Rubicon Project
• Ingrid Sanders, Director AdAdvisor,  TARGUSinfo

Crime Scene: Digital Identity Theft
Time: Friday March 12, 3:30PM
Hashtag: #digitalidtheft

The theft of digital identity is often easier and sometimes more damaging than identity theft offline. As social media mixes more with ecommerce this will become a larger problem. Learning methods to make that ID more secure is valuable information. Hopefully Bill has the sense to not make it too pitchy.

Panelists include:

• Bill Morrow, Chairman & CEO, CSIdentity
• Aaron Strout, CMO,  Powered.com

Eight Ways to Deal with Bastards
Time: Friday March 12, 5PM
Hashtag: #8waysdealbastards

As the saying goes, no one ever has a good day in customer service. This is especially true when, let’s face it, some of your customers  are inevitably  bastards. This session offers a few copeing mechanisms.

Panelists include:

• Bryan Mason, Founder, Small Batch Inc / Typekit
• Jason Shellen. CEO & Founder,  Thing Labs
• Lori McLeese, Chief People Officer,  Room to Read
• Karen Walrond, Founder, Chookooloonks Media

Big Brother in Your Brain: Neuroscience & Marketing
Time: Saturday March 13, 11AM
Hashtag: #bigbrotherinyourbrain

I’m a science geek, so when you mention the word “neuroscience” in a panel about marketing I’m ready to jack in. The concept of using MRIs to analyze brain activity when exposed to different marketing stimuli is very interesting. So is the brewing battle of math (analytics) vs. creativity; somehow I don’t see the two concepts as being mutually exclusive. All the makings of a great session!

Panelists include:

• Roger Dooley, VP Digital Marketing,  Hobsons
• Gary Koepke, Co-Founder, Modernista!
• Eric Kogelschatz, Co-Founder, shark&minnow
• Dr. A.K. Pradeep, President/ CEO, NeuroFocus
• Dr. Danielle Stolzenberg, PHD, University of Virginia

Sleeping Giants: Digital Awakens TV and Media
Time: Saturday March 13, 5PM
Hashtag: #designemergingmedia

Giants always follow the money. Or the beanstalk. Digital has now proved that  there is money to be made online, that it is sustainable, and can draw large clients; therefore, it should be no surprise that the giants of traditional media are paying attention. Sponsored by Razorfish, who should know a thing or two about the whims of giants, the session will take on fundamental impact digital will have for advertisers and marketers.

Panelists include:

• Domenic Venuto, Managing Director of Client Solutions, Razorfish
• Andrew Pimentel, Director of Account Planning, Razorfish

Selling Subculture Without Selling Out
Time: Sunday March 14, 12:30PM
Hashtag: #sellingsubculture

Having worked with Jones Soda online marketing efforts for nearly four years I know full well how difficult it is to balance the need to post large sales numbers with the imperative to protect the brand/consumer relationship. This session provides some guidelines on how to hit those numbers without selling out.

Panelists include:

• Richard Nash, Founder, Cursor
• Raymond Leon Roker, Founder, URB Magazine
• Molly Crabapple, Founder, Dr. Sketchy’s Anti-Art School
• Jeff Newelt, Comics Editor, SMITH Magazine
• Gala Darling, Founder, iCiNG

Online Advertising: Losing the Race to the Bottom
Time: Sunday March 14, 3:30PM
Hashtag: #racetothebottom

We spend a lot of time in this industry thinking about “how” and “where” to advertise. The concepts of building real relationships with publishers, making sure the advertising is doesn’t take away from the content, and respectfully dealing with the audience are all topics that are usually just paid lip service. Glad to see this session challenging us to change the way we think.

Panelists include:

• Jim Coudal, Principal, Coudal Partners
• John Gruber, Founder, Daring Fireball

Open Science: Create, Collaborate, Communicate
Time: Monday March 15, 9:30AM
Hashtag: #openscience

Ok, I will admit this made the Top 10 because, well, as I stated earlier I’m a science geek. Ever since I interviewed Scott Maxwell for Gnomedex two years ago I’ve been fascinated about social media’s ability to pry open the doors of previously sequestered industries. It will be nice to see what progress NASA and others have made since then.

Panelists include:

• Ariel Waldman, Founder, Spacehack.org
• Dr. Kirsten Sanford, Ph.D, This Week in Science
• Jessy Cowan-Sharp, Collaborative Web Technology Developer, NASA Ames Research Center
• Natalie Villalobos, Community Manager, Google
• Tantek Çelik, Computer Scientist,  Microformats.org

Web Series 2.0: Big Campaigns on Digital Dollars
Time: Monday March 15, 11AM
Hashtag: #bigcampaigndigitaldollars

Big campaigns don’t always require big dollars. In the social space it is about smart engagement. Smart advertisers are turning to producers and content creators to help maximize their budgets. This is the perfect panel to find out how.

Panelists include:

• Melissa Fallon, VP of Television and Emerging Media, Davie Brown Entertainment
• Chris Hanada, Co-Founder, Retrofit Films
• Milo Ventimiglia, Co-Founder, DiVide Pictures
• Wilson Cleveland, SVP & Director, CJP Digital Media
• Andrew Hampp, Reporter, Advertising Age

Will Kiva Kill Your Nonprofit? Donations 2.0
Time: Tuesday March 16, 11AM
Hashtag: #kivakillnonprofit

New fundraising models are changing the ways donors can interact with nonprofits. Kiva, of course, is one  a leading example of success from  such a model. While I don’t feel that the Kiva model will hurt the majority of nonprofits, I do feel that they will need to adapt to new methods of outreach to successfully maintain their donor base.

Panelists include:

• Skylar Woodward, Designer/Lender, Kiva
• Ruth-Anne Renaud, VP of Women’s Philanthropy & Interactive Marketing, Opportunity International
• Milo Sybrant, Online Fundraising Manager, Amnesty International USA
• Michael Cervino, Vice President, Beaconfire Consulting
• Katie Bisbee, Executive Director, DonorsChoose.org

Hope you get back to your hotel in one piece and you enjoy the sessions at SXSW 2010.

Free Webinar w/ Rosalind Gardner: SUPER Affiliate Strategies for Sustainable Businesses

SUPER Affiliate Strategies for Sustainable Businesses. Developing the right mind-set for long-term success
Site-building strategies Less work, more reward – how to choose the best offers. How to build mountains of free traffic…

W3C Validation for SEO – Myth and Reality (Search Engine Journal)

A topic that has been discussed extensively by some people in the SEO community is the notion that having a W3C compliant web site is either critical to SEO or it’s not. Most recently, Edward Lewis and I debated back and forth on Twitter, with Edward holding firm to his long-standing position that compliance is necessary… Check out the SEO Tools guide at Search Engine Journal . W3C Validation …

Original post by Yahoo! News Search Results for seo