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How to avoid losing traffic from a poorly chosen domain name

September 6th, 2010 kim Leave a comment Go to comments

How much
thought do you put into choosing a domain name? Surely it’s
the easy part of setting up a website, right? You could be
missing out on well-deserved traffic and not even know it if you haven’t been
savvy about choosing your domain name.   So what can
you do to make sure you’re not sending your hard-earned traffic to someone
else’s website? You need to
put yourself in your customers’ shoes. Say your fancied domain name out loud
and see how many interpretations you can get out of it (you don’t want more
than one!). If I said “Hey,
check out my website called See Too”, this could lead to numerous
interpretations. Following are just a few examples:

Seattwo.com
See2.com
C2.com
Ctoo.com

And my actual
address might be see-too.net. Of course it’s
not always possible to get a domain name that has only one interpretation (and
even less likely you will get

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