Prospect-pleasing newsletter sign-ups: How to plant the seeds for high conversion rates
How do you get
more people to sign up to your newsletter? I believe it
boils down to one essential component and an optional ‘cherry on the top’ that
dictates whether your site visitors hit the exit button into Never Return Land,
or sign up to your emails with the type of enthusiasm that I’m feeling now that
the season in New Zealand has turned to Spring… A season of
new beginnings and hope where everything smells of daffodils – that is exactly
the mindset you want to create for your site visitors when they lay eyes on
your newsletter sign up form. So, what are
the ingredients that will create the enthusiasm you need to get people signing
up to your newsletter series? The essential
ingredient is a powerful call to action (CTA). The ‘cherry on
the top’ is the incentive that you
design your CTA around.
Tantalizing incentives Let’s look
first at how to choose
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