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The internet is a great tool, but it can also be used for evil. For a business, reputation is everything. One negative comment about you or your company can put an end to your business for good. This is every business owner’s worst nightmare, especially if the negative comment(s) were unwarranted. Imagine someone types in your business name in Google and the first result that pops up is a negative comment about your company and it’s not even true! Luckily, there are companies out there who have the ability to monitor feedback about your company and can even remove false or annoying complaints from many different websites to help you wipe the slate clean. These reputation management services are priceless. They can mean the difference between success and failure. Using these services combined with seo services is your ticket to online success and creating a great reputation for your company!

These days almost everyone “Googles,” reporters use Google to research the topics they are reporting on. If you were going to go on a vacation you might Google the resort you are planning on staying at to read reviews. If someone wants to know a good place to eat or a reliable repair shop to get work done at, they likely will search Google for that as well. Similarly, people will be searching Google for your company as well. If negative reviews are the first thing that pops up when someone searches for your company, it is likely they will move on without looking back. Beyond that, we all know how powerful word-of-mouth is and with the advanced social networking tools available today; it only takes hours before news of a bad review can spread far and wide.

Take action before something like this happens to your company. Spending a few minutes making sure your reputation remains untarnished can make the difference.

There’s no shortage of speculation about Facebook ultimately displacing Google and taking over search. For starters, Americans spend more than 6 times as much time on social networks as they do searching. More importantly, search engines such as Bing and Blekko have already integrated Facebook’s Open Graph into their SERPs.

But while Google has only touched 1% of social search, Facebook has some way to go before it can fully take Google’s place on the world wide interwebs. You see, search engines are about discovery — i.e. finding new things — and Facebook isn’t quote ready to help users find something entirely new.

Search in a Popularity Contest

Facebook’s weakness as a search tool is rooted in its very potential as a social tool: namely, that it creates a completely subjective user-experience.

Facebook filters content in my feed based on the activity of my social network. The content I see is based on what the people in my personal network have liked or shared. So what I see is based very much on what’s popular with the people I know.

And search engines that have integrated Facebook data to order their SERPs similarly leverage that subjectivity. While Bing takes into account how popular a piece of content is on Facebook, Blekko offers users the option of using Facebook Connect to personalize search results according to what’s popular in their own, personal network.

A page’s popularity, however, is not a reliable indication of its relevancy. Just because a piece of content is popular (with my friends), that doesn’t mean that it’s a quality piece of content or is objectively valuable.

Google’s SERP Quality Control

Google has become the search behemoth it is because it’s been able to provide quality, relevant search results that are free of spam. Sure, Google has leaned more and more toward a subjective experience recent years by personalizing search results. But the foundation of its SERPs are based on a web that’s curated by independent, third-party sites.

There are many things, onsite and off, that Google uses to gauge the relevancy of a web page. But the linchpin of Google’s algorithm hinges on backlinks (hence it’s original name BackRub).

Basically, the more links there are to a page (and it’s top level domain), the better chance that that page has at ranking in the SERPs. And the more relevant a page is to a keyword, the more weight that a link from that page will carry on a related keyword.

Of course, Google’s algorithm is a lot more intricate than that, but the point is that Google’s backlink-based algorithm is nuanced — i.e. it’s a complex formula with a multitude of variables.

Over-Simplified Relevancy

Facebook’s Like, however, is simplistic and straight-forward. It either “is” or “is not”. And while it offers Facebook the ability to track users across the web, there is little depth or relevance to any given “Like”.

Facebook (and the search engines leveraging its Open Graph) can determine that x-amount of people liked something, but it can’t determine anything about how relevant that something is. It has no understand of nuance or intention, something Google has become quite good at. Yes, Facebook can say that something is of interest (or not) to the people in my personal network, but that’s no indication that it’s relevant, per se.

Facebook can only see that someone likes another site/page. But It has no way of judging whether that person’s opinion is relevant.

Google, however, places more weight on a link from a site that already ranks well on the term its using to link to another page. And that first site’s rankings is determined by how many other relevant sites (with relevant content) link back to it.

With Google, rankings are moderated by third-party sites with a trusted history of producing keyword dense content on a consistent basis. All Facebook can offer, for the meantime, is a popularity contest. In other word, Facebook can determine that I’m interested in something, but it has no way of determining that I have idea what I’m talking about (liking). And, I know what you are about to say, but both systems can be equally gamed.

Socializing Search

Google’s ranking factors offer users considerably higher quality SERPs than anything Facebook can currently offer. And a big part of that has to do with how Google has spent year indexing the web and how it all ties together.

Of course, other search engines such as Bing and Blekko crawl and index the web, and they’re tapping into Facebook’s Open Graph. But Google might not have to worry just yet.

For starters, no one has ever posed a viable threat to Google’s share of the search market. Second, Google’s Android operating system is allowing it to corner the next frontier of search — mobile.

Basically, it seems that the next big thing in search will probably be a single entity that masters both search and social technology. While that could mean Facebook figuring our search and how to index the web, it could also mean Google mastering social.

Granted, Google still hasn’t managed to succeed in the social space yet. But Android might give the kind of social data they need to socialize their search algorithm. After all, as mobile integrates further into everyday life through systems like Android, Google could access both location data and data from the social apps that users install on their devices. This could be the social relevance Google has been searching for.

There are three steps to making cash at home through Google. They are:

1) Create a website
2) Give that web site some traffic
3) Convert that traffic to money

1) Create a web site
This is actually very straightforward to do. Go to a suitable web site host and buy from them a domain name and some hosting space. Then follow their instructions to install WordPress, including adding a good looking theme. Now, a few times per week start posting about your favourite subject.

Obviously some subjects are eventually worth in excess of others. Let’s say, financial web sites will earn masses more per click then a home business website, but don’t let this force you into a subject you cannot write around. You need to be posting to your website your own writing at the very least three times every week.

2) Give that site several traffic
You might buy traffic, you can get natural visitors or you might do both. Read up on how to create Pay Per Click adverts (and there are often vouchers for several free advertising on the internet) and you might get instant visitors. You might want to run a few social networking to promote the web site, let’s say Facebook and Twitter, or you may use article writing to draw in several traffic.

But given that you want as many people as possible hitting the web site, why not try as loads of as you might handle!

3) Convert that traffic to cash
Sign up to Google’s Adsense scheme, grab the code for several simple adsense blocks and put one or two into your page. Google will then do the rest. But, there’s another clever little trick to continue with.

Next, go to Feedburner and convert your RSS Feed into a Feedburner feed. Go back to your Adsense account and you can also opt to include adverts in your RSS Feeds.

Going back to the adverts on the site, be very careful not to more than do the advertising blocks. One or two per page will look best, more does not work better, in fact it frightens people off. But concentrate on placing these adverts where people will naturally look – around the main body of the content of each page and within the site’s navigation area.

And once this is all set up it is just a matter of keep on adding new material and keep on promoting that web site. The more you might promote it the more traffic you should see and the higher your return should be. Work hard at it and a return from Google of a couple of thousand a month is not impossible. I know, I’ve been there!

If you want to find out more about How To Work From Home visit My Home Working.

Written by Keith Lunt

Bloggers who are trying to find info about the topic of one way links, check out the URL that is quoted right in this line.

There are many guides on how to set up a website that you can find in the internet. These guides contain online business ideas that can be easily understood and have become so popular that that many people start using them in their future businesses. It leads to more businesses and stiffer competition. If you decided to join the competition, you will need new online business ideas in order your business stand over the crowd. Here are some new business ideas that can pull your business beyond the limits.

Web 2.0 Design Technologies
They have already been used for years, but many of the online businesses managed by encouraging internet marketers to use the easiest ways of getting online business up and running in many cases. The easiest way is to set up plain websites that use dated designs.

If you do not want using these designs, it is recommended to use the Web 2.0 design concepts and web applications to enhance your online business and allow better communication between you and the visitors. You can start building a blog on your website with the help of one of the plain designs. Then add some widgets to your website for interactivity.

Web 2.0. Marketing
Web 2.0 also changed the way people sell their businesses. Classified posting and email marketing are still among the most popular ones, but there are many other people that you can target in social networks and video sharing websites. Get into a single social networking website if you have not created your profile and begin advertising your business at the same time. The bigger is your network, the more visits you will have to your profile. When you feel that you get visitors from one social networking website, build other accounts in other popular websites and do the same.

Video marketing is the next great way in driving traffic to your online business. If you make an influential video, you sales can be increased if you are selling products or services directly. You can reap many benefits from video marketing even without a recording tool by making videos with some of the free video creation tools online.

It is vital that you do not commit yourself to these Web 2.0 online business ideas, because one day these techniques will be more popular than others. Thus, it is vital to follow the trend and take competition into consideration to see how they sell their business. The search engines are always available so you can easily see what the other online businesses are up to. And this is an effective way of increasing sales without being taken over by competitors. You should also spot new ways to enhance your website to make certain it looks original. This is the most effective way to boost sales.

Earning serious cash online is possible – search Google for “ek iş” and make sure. However you need to have the knowledge how to get the most from the online network. And the best way to do that is to avail yourself of the Internet itself – search for internetten para kazanma.

Right now we live in the world where knowledge makes life easier.

That is why if you are properly armed with the knowledge in your sphere of interest you can rest assured that you will always find the way out from any bad situation. So, please make sure to visit this site on a regular basis or – best of all – sign up to its RSS feed. In such an easy way you will have your hand on the pulse of the latest info updates about evde iş imkanı topic here. Blogging can be helpful, you just need to know how to use them.

There are many guides on how to set up a website that you can find in the internet. These guides contain online business ideas that can be easily understood and have become so popular that that many people start using them in their future businesses. It leads to more businesses and stiffer competition. If you decided to join the competition, you will need new online business ideas in order your business stand over the crowd. Here are some new business ideas that can pull your business beyond the limits.

Web 2.0 Design Technologies
They have already been used for years, but many of the online businesses managed by encouraging internet marketers to use the easiest ways of getting online business up and running in many cases. The easiest way is to set up plain websites that use dated designs.

If you do not want using these designs, it is recommended to use the Web 2.0 design concepts and web applications to enhance your online business and allow better communication between you and the visitors. You can start building a blog on your website with the help of one of the plain designs. Then add some widgets to your website for interactivity.

Web 2.0. Marketing
Web 2.0 also changed the way people sell their businesses. Classified posting and email marketing are still among the most popular ones, but there are many other people that you can target in social networks and video sharing websites. Get into a single social networking website if you have not created your profile and begin advertising your business at the same time. The bigger is your network, the more visits you will have to your profile. When you feel that you get visitors from one social networking website, build other accounts in other popular websites and do the same.

Video marketing is the next great way in driving traffic to your online business. If you make an influential video, you sales can be increased if you are selling products or services directly. You can reap many benefits from video marketing even without a recording tool by making videos with some of the free video creation tools online.

It is vital that you do not commit yourself to these Web 2.0 online business ideas, because one day these techniques will be more popular than others. Thus, it is vital to follow the trend and take competition into consideration to see how they sell their business. The search engines are always available so you can easily see what the other online businesses are up to. And this is an effective way of increasing sales without being taken over by competitors. You should also spot new ways to enhance your website to make certain it looks original. This is the most effective way to boost sales.

Earning serious cash online is possible – search Google for “ek iş” and make sure. However you need to have the knowledge how to get the most from the online network. And the best way to do that is to avail yourself of the Internet itself – search for internetten para kazanma.

Right now we live in the world where knowledge makes life easier.

That is why if you are properly armed with the knowledge in your sphere of interest you can rest assured that you will always find the way out from any bad situation. So, please make sure to visit this site on a regular basis or – best of all – sign up to its RSS feed. In such an easy way you will have your hand on the pulse of the latest info updates about evde iş imkanı topic here. Blogging can be helpful, you just need to know how to use them.

What do you get the search giant that has over 50 percent of the market? Well, having over half of the search market cornered doesn’t mean that you have everything. And even though most of us can’t afford anything that Google would appreciate, that doesn’t mean that there aren’t a few things that Google really wants (or needs).

A Social Strategy

2010 hasn’t been easy on Google’s social life, and the search giant is still in need of a viable social strategy. Specifically, Google had high hopes for two products, and while one fizzled into some terrible embarrassment, the other still hasn’t made it out the gate.

Holiday Buzz

First off, 2010 was the year that Google launched Buzz – its take on a Twitter-like/status update product. Right off the bat, Google was accused of Facebook envy. But things got hairier when they were hit with a lawsuit for violating the Computer Fraud and Abuse Act (CFAA). It would end up costing them $8.5 million to settle that suit.

Also, throughout the year, rumor mills buzzed with hearsay of a social product called Google Me. Finally, in September, Eric Schmidt confirmed that Google Me was real, would consist of a “social layer” that will be applied to existing Google services, and would launch in Fall 2010. But in November, it leaked that Google Me wouldn’t be ready until 2011.

So if you’re looking for a thoughtful, much needed gift to get Google, and you happen to have a blend of genius, foresight, and billions, you might consider handing them a viable social product with a pretty red bow on it.

Peace On Campus

Credit: Callie Roberts

It seems that Google is having trouble at home, and that those troubles are affecting its performance online. Specifically, its internal squabbling may be a significant variable of what’s holding it back from the social space.

Just this month, reports surface that it’s been political infighting that’s held back the development and launch of Google Me. Rumors ranged from unhappy developers to internal confusion.

At a company renowned for inspiring creativity and innovation in its employees, this kind of internal discord can hinder more than a single product launch. It can change the company’s culture and condemn it to mediocrity. So if you want to get Google something really personal, you might consider bringing them a little peace on campus and goodwill toward geeks.

A Daily Deal Site

Daily deal sites are another cash cow that Google missed out on. But this time, Google had the good sense to not try and launch one of their own.

On November 29, rumors surfaced that Google was trying to acquire Groupon for $2.5 billion. Only four days later, confirmation leaked that Groupon rejected Google’s offer, and that rather than $2.5 billion, the search giant had offered a whopping $6 billion.

Daily coupon sites might very well end up being the PPC of the future, and Google has noticed. After all, their cash cows that are incentive driven and based on location and social networks.

But since Google doesn’t have a good track record outside of search and has already been embarrassed by Groupon’s refusal to sell, they can’t actually launch their own. So a daily deal site would be the perfect gift form a rich uncle with a few billion kicking around.

More Page Views

When you’re part ad network, getting page views for Christmas is liking getting a wad of cash in your stocking. It’s not all that personal and thoughtful, but it sure is appreciated. But in Google’s case, it would also regain the search giant a bit of status.

In early November, Hitwise reported that in the week ending November 13, Facebook received more than double the page views (in the US) of both Google and YouTube combined.

As embarrassing as this is for Google, the company remains stable, earning more in Q1 than Facebook is expected to earn all year. But with the way things are going, that can’t last forever. So if you really want to give Google something to help them ring in the new year on an optimistic note, get them a way to attract more eye-balls and earn more cash.

Access To Facebook Data

Finally, there’s one thing on Google’s Christmas wish list that stand above all others. It would help them immediately boost their page views and revenues, and negate or (at least) stall the need for all the others — and that’s access to Facebook data.

Credit: Paul Butler

With access to Facebook’s data and content, Google could establish our dependency on search for years to come. As one SF Gate commentator put it:

What scares Google about Twitter and Facebook is that people are using them to share links, “like” web pages, and favorite tweets. People are using Twitter and Facebook to say what they think are the most important things on the Internet.

Because Twitter and Facebook are black boxes Google can’t crawl, it no longer has access to anything close to 100% of the best meta-data available for sorting and organizing the Internet.

If Google had that data – and if it its users felt they needed to set up Google accounts – it would be able to offer better, more personalized search. It would be able to recommend content and Web pages to its users without asking them to search.

Google doesn’t have that data and at from it’s very highest levels on down, the company is worried that its search will slowly become a less important tool for navigating the Internet.

So with access to Facebook’s data, Google could access the content its being denied, cross-reference Facebook user-data with Google accounts, and offer a search experience so personalized that we would rarely stray in our search for something.

Given how Facebook has grown in the last year, it’s no surprise that Facebook is perceived as Google’s new rival. While the company’s $1.28 billion in projected revenue pales in comparison to Google’s earnings, Americans spend only 138 million hours a month searching compared to 906 million hours on social networks.

Needless to say, the year has been interesting for both Facebook and Google. The two have duked it out in their own version of David and Goliath. And while Facebook seems to be winning on the location-based services (LBS) front, Google appears to have an edge in eCommerce.

The Year in Review

In any case, here’s an overview of how the two tech giants competed over the year. If I’ve missed anything, feel free to leave a comment and we’ll update the post to include it.

February 9, 2010 – Google launched Google Buzz and is suspected of suffering Facebook envy.

April 21, 2010 – At the f8 conference, Facebook announced the Open Graph API, making Facebook Connect (and the “Like” button) a standard part of our web-browsing experience. Facebook now collects data on our surfing habits, and third parties now have access to our Facebook data.

June 28, 2010 – Facebook poached Matthew Papakipos from Google. Papakipos led the Chrome OS project, leading to speculation that Facebook is working on its own OS.

June 29, 2010 – Rumors about Google Me are confirmed by Facebook’s former CTO.

August 18, 2010 – Facebook entered the LBS market and launched Places, effectively relegating Foursquare and Gowalla to mediocrity.

September 14, 2010 – Eric Schmidt confirmed that Google Me is real and will appear as soon as Fall 2010. He also elaborated that, instead of competing directly with Facebook, Google Me will consist of a “social layer” that will be applied to existing Google services (but see November 30).

October 4, 2010 – Facebook Open Graph gained added legitimacy when the second most popular comparison shopping engine, TheFind (number two behind Google), undertook a major Facebook integration (making them a super-social affiliate).

November 3, 2010 – Facebook took its LBS offering (Places) to the next level and launched Facebook Deals. Now Facebook users can be offered deals for checking into local business, meaning that (1) there’s now an incentive to use Facebook Places, and (2) Facebook makes more inroads into location-based advertising.

November 4, 2010 – Google changed its API terms to restrict Facebook from letting its users import their Google contacts since Facebook offers no reciprocal way for Google users to import their Facebook contacts. The Battle of Data Portability begins.

November 5, 2010 – Facebook ignored the change in API terms.

November 8, 2010 – comScore reported that Facebook served up 23% of all U.S. ad impressions in Q3 2010 compared to Google’s mere 2.7%.

November 10, 2010 – After Facebook found a workaround to Google’s API restrictions, Google raised awareness about data portability and lashed out at Facebook’s privacy terms by giving users a warning message that asks them if they’re sure they want to import their contacts into Facebook.

November 15, 2010 – Google struck back at Facebook Places and launched Hotpot, a location-based recommendation engine that not only let’s you share where you are, but also where you decided to go.

November 15, 2010 – That same day, however, Facebook set its sights on Gmail and announced Facebook Messages. The service is supposed to offer “seamless messaging” by letting “you decide how you want to talk to your friends: via SMS, chat, email or Messages.” Although Facebook will be offering an @facebook.com email addresses to all their users, Facebook stressed that Message is not email, but modeled more closely to chat. The service is still in the process of being fully rolled out.

November 15, 2010 – Probably the busiest day in the year-long battle between Facebook and Google, the search giant announced improvement to its product search that include local availability, popular products, and a feature called “aisles.”

November 17, 2010 – Google countered Facebook’s inroads with shopping sites and launched Boutiques.com. Powered by visual search technology that Google acquired from Like.com, the site is supposed to provide a personalized shopping experience.

November 19, 2010 – Hitwise reported that (in the week ending November 13) Facebook generated nearly 25% of all page views in the U.S., more than double that of Google and YouTube combined.

November 29, 2010 – Rumors surfaced that Google acquired Groupon for $2.5 Billion.

November 29, 2010 – That same day, Mashable broke that Google Me will be delayed until Spring 2011.

December 3, 2010 – Only four days later, confirmation leaked that Groupon rejected Google’s offer, and that rather than $2.5 billion, the search giant actually offered $6 billion.

December 4, 2010 – A report surfaced that Sergey Brin is directly involved in the development of Google Me and that it will be more of a Chrome add-on or toolbar instead of a conventional social network. Alternative names are also said to include Google +1 and @Google.

December 15, 2010 – – Google Me is said to be delayed by political infighting and will, indeed, be called Google +1.

December 15, 2010 – Time named Mark Zuckerberg Person of the Year.

What Comes Next

The past year has been an interesting one for both Google and Facebook. While we can’t be sure what the future holds, it’s hard to imagine that Facebook will not continue to grow.

What is certain, however, is that Facebook has an edge in the LBS space because they have an established social, user base. Google, on the other hand, exists in a social vacuum. And while Google seems focused on eCommerce, it’s also no stranger to failure.

What 2011 will bring, we don’t know. Maybe it’ll be Google Me/+1, maybe not. Maybe Google will begin its descent to Yahoo/Ask status. Maybe Android will help Google catapult ahead of Facebook to a place where data is portable, and the web is mobile. Whatever the future holds, it will be exciting to see what comes next for these industry leaders.

Last Friday, Hitwise reported that Facebook received 25 percent of all page views in the US. That’s 5 times the page views that Google received. Hitwise also logged Facebook as receiving 3 percent more web visits than the search giant. And this all excludes mobile traffic.

And while Hitwise’s competitor, comScore, still has Facebook trailing the search giant at 151.13 million U.S. uniques in October compared to Google’s 173.3 million, they also peg Facebook as a leader where it counts. Just the week before last, comScore reported that more than 23 percent of all US online display ads in September appeared on Facebook. That’s more than twice as many as any other publisher and nearly 9 times Google’s share of only 2.7 percent of online ad displays.

So just what exactly is happening here? How is Facebook catching up to Google so quickly? Well, it has a lot to do with human nature.

Human Nature and Digital Media

Facebook’s edge over Google is based in the fact that it facilitates natural human behavior. Google, on the other hand, is merely a band aid solution to a temporary problem.

You see, Google offers a solution to an artificial problem — namely, how to sift through the vast quantities of information on a system that’s man-made and arbitrarily designed. Facebook, however, offers a way to take available technology, adapt it to natural human behavior (ingrained over 3 million years of evolution), and enhance that behavior.

Facebook doesn’t need the web, Google does

This is why Americans spend 906 million hours a month inside of social networks, but only 138 million hours a month searching (Ad Age Article). Human beings are inherently socially creatures, so any utility or media or app that can complement or enhance our social experience is going to prove incredibly popular (at least until new technology finds a better way to enhance that experience).

With search, however, the entire user experience is built around sending users away. The web is big and imperfect and hard to sift through, so we go to search engines that help us make sense of it and once we find what we want, we move on. In fact, the better a search engine is, the less time we’ll spend with it because the more quickly and easily we’ll find what we’re looking for.

And if the web is dead, then Google is in that much more trouble because we’re just not going to need it as much or as often. After all, search is all about finding content, but if apps are giving us new ways to aggregate content that’s relevant to us, then we’re just not going to rely on search nearly as much as we used to.

Social media, on the other hand is more about creating content and sharing content and interacting through content. And apps can help us do both that, and aggregate (based on our social graph) all the content that lies beyond our immediate social network.

So it’s not even like Google is going to be swallowed up by a new Leviathan. Rather, it’s being picked at, piece by piece, by a swarm of tiny piranhas in the form of apps and the users who use them.

Homo Digitas

Digital, interactive media are in a very early stage. It’s kind of like a gene mutated only recently, and it’s going to take several more generations for that mutation to stabilize into several new candidate species. In the process, many species are to represent rogue offshoots that dead end on the family tree.

So while Google has proved to be incredibly successful in the immediate ecosystem that first spurred this genetic to mutation in the media, its fate could be sealed by how it might have it deviated too far from the core gene pool. Basically, if the search giant doesn’t develop some sufficiently social characteristics, it’s going to be unable to compete in an ecosystem dominated by social creatures.