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15 Hidden Dangers of Affiliate Programs for Merchants

November 15th, 2010 Jeff Molander No comments

Earlier, I reflected on the state of affiliate marketing circa 2003 — to prove a point and help steer readers clear of pitfalls.   Yes, online affiliate programs remain “dangerous” for online marketers.  But the industry as a whole has made some progress.  Enough?  Never enough!  So what are these dangers and how can marketers with affiliate programs avoid them?

Affiliate Marketing Legend Wayne Porter‘s idea to present the world with a book titled 15 Hidden Dangers of Affiliate Programs for Merchants was a good one.  Sure we’d have starved to death if we’d actually published it!  But reviewing his brilliant guidance serves multiple forms of value for us today.  It also shows us how we’ve dealt with the tough issues over the last 7+ years — or not.

So far we have:

1) Control over brand experience.

2) Control of marketing messages.

3) Competition in pure SEO environments.

4) Competition in the paid search market.

All of which we discussed in our earlier article. And today I’ll present the following.  And I see Wayne “is among us” as indicated by his comments on the original article, so I’ll ask him to clarify if I mangle his thoughts.  There’s room for that because a few of these I see “crossing over” or relating closely to each other.

5) Discount or coupon “stacking”.

The danger Wayne was referring to here occurs when a razor-sharp customer learns that they can “stack” promotions and earn a far deeper discount.   For instance, I like to combine my Godaddy $7.49 domain coupon with a FatWallet.com cash back deal. In this case, Godaddy actually knows about it. They’ve made the decision to allow it.

FatWallet GoDaddy Example 15 Hidden Dangers of Affiliate Programs for Merchants

Other marketers may not know and may get dinged on their profit margin.  And repeatedly.  Personally, I’ve been stacking coupons as far back as… gosh… since merchants handed them out.  Do I think it’s fair to the merchant?  It doesn’t really matter.  If you operate an affiliate program you need to know this is an issue — and deal with the problem.  Decide to allow “stacking” or not.

There are a variety of factors involved.  Want to dive into them?  Let’s do so in comments.

6) Cross-channel promotion confluence.

This relates back to #2 above.  Here Wayne was referring to how marketing campaigns interact.  And how the affiliate channel is one a unique one that can cause headaches for unsuspecting marketers.  This issue is so important that I believe it’s one that can get you hired, fired or result in a promotion.

In affiliate marketing coupons get handed out.  And not just those meant for affiliates.  Pesky customers share discounts.  As an example, many retailers like to hand out a coupon right after you made a purchase — trying to induce another one.  This is often for a limited time.  Sportsman’s Guide loves to do this, for instance.

Trouble arises when community-focused affiliates like FatWallet or Slickdeals get a hold of those coupons via their members.  This can turn a limited-time coupon offer aimed at one customer segment group into an on-going (never ending) deal.  And that can completely gum up a marketer’s ability to induce profitable, repeat sales.

Most of all it results in unreliable data when trying to understand what promotion worked and among whom.  And that’s a critical piece of information to understand.

Again, think of any coupon that you get in your life.  In the mail, at the movie theater, on your mobile device, on a train or bus advertisement, in the newspaper (remember those?).  These coupons all make their way online and affiliates facilitate it.

7) Training customers to discount

This one seems obvious.  Ever use a coupon online?  Who hasn’t that has a heartbeat?  It doesn’t take a rocket scientist to figure out that you should ALWAYS shop with coupons.  Never buy anything online without a coupon.

Just “Google up” your favorite marketer’s name + the word “coupon.”

People are people.  We’re creatures of habit.  Save a bunch of money once and it feels good.  Darn good.  It’s moderately addictive.  So we’ll do it again.  Especially if it’s so SIMPLE.

This issue has given rise to the term “affiliate tax.”  Well, in closed circles at least.  Heh-heh… I’d never use it at Affiliate Summit.

If customers are really being trained to **expect** a discount… well… your affiliate program can act as a “tax” on your Web sales.  In the eyes of bean counters, of course. Most affiliate managers don’t see it that way. My point is that if your customers are trained, “by affiliates”, to expect the discount… well… your profit margin gets dinged again.

And to be clear saying that one’s affiliates are responsible for this is silly.  Of course, merchants do say it.  So let’s keep it real.  If you provide your customers with opportunities to earn discounts over and over and over… well… then you shouldn’t blame affiliates for the outcome.  Blame yourself for any “affiliate tax.”

promo loyalty 15 Hidden Dangers of Affiliate Programs for Merchants8 ) Transfer of loyalty to cash-back or other incentive sites.

Marketers love when their customers are loyal.  But what about sharing that loyalty?  Most are opposed to it.  This makes good business sense.  And herein lies one of the biggest challenges for affiliate marketing — the industry.  Sharing loyalty is a necessity.

Web merchants HATE to be price shopped in shopping comparison engines.  They also hate to share loyalty.  But if one doesn’t realize that people LOVE Upromise, MyPoints and all the organizations powered by NextJump and Mall Networks (now Cartera Commerce).  Well… they’re just not being realistic.  And you’ll get into some trouble with affiliates real quick.  Rather, with your friendly neighborhood bean counters (the CFO).

Marketers want customers’ transactions.  And customers want cash back.  They want to fund their local or national non-profit cause.  They want to put money into their kids’ college funds or earn frequent flier miles.

And they want these things MORE or as much as they want that hot Guess outfit or Oakley sun glasses.   Period.

The **real** issue at play here is “what defines a good affiliate?”  And “why do I even have affiliates?”  These are questions that marketers often ask themselves — and ask themselves after they’ve established an affiliate program.  Ok, so maybe they re-ask.  My point is that most (not all) marketers go through some kind of buyers remorse.   Especially big brands.

Why?  Because sooner than later all marketers realize something that troubles them: Affiliates don’t just send “new” customers.  They send existing customers. Repeat buyers who transact at a (sometimes multiple) discount.   And this dynamic is not supported by the financial arrangement of the entire affiliate program.

In essence, most marketers structure the financials of their program based on a simple premise:  Affiliates send customers.  New ones.  And affiliate marketing is a way to find new customers on a performance basis.   In practice this is not true.  And many marketers can experience as few as 30% of new customers being produced by affiliates.

This issue has many, many “fixes.”  And the industry has come a long way in addressing this dynamic.  But there are plenty of lies and half-truths out there that keep merchants in the dark on this issue.  There’s money to be made by not addressing it.  And we can certainly talk about them later.

If anyone would like a follow-up post on this single issue — and how to resolve it — let me know.  There’s no ‘one size fits all’ but some best practices that prove useful.

9) Escalation in retail costs to compete in ultra-competitive markets.

Wayne cautioned that this is especially true for commodity (non-branded) markets like ink jet cartridges, candles, etc.  I’m actually not super clear on this one.  And I don’t want to omit any of Wayne’s important thoughts.  Wayne?  Any help?

10) Sales concentration risks.

Here, Wayne is referring to the classic risk a business runs by putting too many eggs (concentrating) into one basket.  For instance, you may find that sales are emanating from too few affiliates — making yourself vulnerable.  To what?  Well, to affiliates turning their guns on you.

Use #3 above as the most common example.  Search marketing affiliates who’ve garnered Google’s adoration have power.  Period.  Until they lose their placement on page one they’ve got leveraging power.  And if you find most of your affiliates have such power (let’s say 1/3 or more of them) they you may have a “concentration risk.”  What if they were to shift sides — represent a competitor?

The solution here is to diversify your affiliate portfolio.

See you soon with the last five.  I look forward to your comments.  Wayne, how am I doing?

 15 Hidden Dangers of Affiliate Programs for Merchants
 15 Hidden Dangers of Affiliate Programs for Merchants

 15 Hidden Dangers of Affiliate Programs for Merchants  15 Hidden Dangers of Affiliate Programs for Merchants  15 Hidden Dangers of Affiliate Programs for Merchants  15 Hidden Dangers of Affiliate Programs for Merchants  15 Hidden Dangers of Affiliate Programs for Merchants  15 Hidden Dangers of Affiliate Programs for Merchants

Just A Few Ways On How People Could Generate Cash Flow Online With Internet Marketing

November 14th, 2010 Jared No comments

Do you know generate cash on the internet is easy than before. You have noticed that there are thousands of people are earning profits through on the web business. Also, many of them struggled for years before they found a way that worked for them. So, it can be easy as well as difficult also. It all depends on you what ways you choose.

Internet marketing also referred to as web marketing, online-marketing or e-Marketing, is the marketing of products or services over the online. Internet marking is one of the best ways to earn profits quickly. People around the world are using the internet more and more for shopping.

Many people who are beginner or not involved in internetmarketing have the idea that it is very difficult. This is not true. If you will survey, you will find that a large number of them are not graduates or not have any qualification or degree. Many of them didn’t know more than check their email whey they first started e-marketing.

Below are some great methods to use as web marking that are more successful today. This is helpful for both beginner and experienced. Choose one suitable methods that seems logical for you:-

CPA Marketing – CPA Marketing has become more popular in the last couple of years. More and more internet marketers are getting involved in using CPA offers, but it is difficult to find detailed information about how to utilize this strategy. It is not as difficult to get started as you may have been led to believe.

Video Marketing – File sharing sites have a lot of value for those looking to earning profits with e-marketing. In the early days of YouTube, most people signed on with the purpose of becoming the online equivalent of a Television star. You can place video files on file sharing sites for free instead of buying time on television stations.

Affiliate Marketing - Affiliate marketing is one of the best options to start out in web marketing. You don’t need a lot of wealth to get started. When you sign up as an affiliate to selling or promote items, you will receive a affiliate link to the sales page with your special code in it. When people visit the sales page referring your link, you will get passive income streams for any sales generated.

E-Commerce – This is a special ways for those who want to start their own business or an on the online web business. Here you simply sell your products online and get income. But keep in mind to start an e-commerce website for selling products you may require some investment like web designing or developing cost.

Google AdSense – This is the most popular methods to earn cash. For using this, you need a website or blog and some visitor. You can create you free blog using blogger, wordpress and various platforms are available on the web. Firstly you need to get some traffic, after this you apply for an SdSense account. After approval you get a code from AdSense website and place your code into you blog/website. When user/visitor will click on your ads you get credit for it.

All in all to be successful in anything all you need is drive and follow through. Don’t let your concerns stop you from generating the large profits you deserve!

This article is brought to you by WealthCreationsNetwork.com in conjunction with RankJumperSEO.com! Learn how to make money free. Get better search results with search engine optimization experts. And make money online fast!

Make Money Online With Fast Track Cash System

November 3rd, 2010 Jared No comments

Today there are many opportunities that one can use if he or she has a strong desire to make money online. If you want to reach success on the internet, there are definite rules that one should follow just to avoid wasting money, getting stressed and frustrated that many people commonly experience online.

Affiliate marketing is one among many various opportunities that can change your lifestyle. Affiliate marketing is all about endorsing other people’s products and services and getting money when you managed to make a sale.

The beneficial thing about affiliate marketing is:

1. Product has already been made. So, you do not spend your time for creating your own product. That is why, try to find a product that is in a great demand, promote it and get commission of about 75% of its sales price.

2. Professionally built sales pages of the product are already here for you.

3. You should not worry about issues concerning your sales and after sales matters. You just need to promote your product and make money.

To promote any affiliate product successfully, the following should be in place:

1) Make a website or a blog

2) Get an attractive template that looks professional.

3) Select the right keywords so that your website will be pointed on search engines.

4) Submit your website or blog to SEO’s.

5) Use nice banners instead of links.

6) Select products that are in a great demand.

7) Become affiliate of reliable companies such as ClickBank, Amazon or Drugstore, e.t.c.

icon cool Make Money Online With Fast Track Cash System Become affiliate of websites that market several products.

9) Advertise your website or blog just to get visitors that will lead to making sales.

10) Regularly update you website or blog with posts or information that describe the products you are selling.

When creating a website or a blog on any products, you will get a large income from your website or blog.

The requirements that have been mentioned above can scare some people away from involving into internet marketing. But I can prove that even without the necessary requirements you can still reach success online and make good incomes.

To attain success online without the above requirements you should use a course that is called “Quick Track Money”. This course will give you gradual guidance on techniques and methods of how you can make quick cash on the internet with free traffic without even a blog or a website.
To have access to “Quick Track Money” you need to make a payment in the size of $47. After which you will be able to get access to Make Money through the Internet with Quick Track Money. This is proven and tested system that can be effective for even beginners.

Getting serious money online is possible – search Google for “para kazan” and make sure. However you need to have the knowledge how to squeeze the best from the online network. And the best way to do that is to avail yourself of the network itself – search for internetten para kazanma.

Nowadays we live in the world where knowledge quickly enhances the quality of our life.

That is why if you are properly armed with the info in your sphere of interest you can rest assured that you will always find the way out from any bad situation. So, please make sure to visit this site on a regular basis or – the least time consuming way of doing it – sign up to its RSS feed. Thus you will have a direct shortcut to the latest informational updates about evde iş imkanı topic here. Blogging can be helpful, you just need to know how to use them.

How To Earn Money Blogging

November 1st, 2010 Jared No comments

Blogs have become one of the most used ways to make money online. There are several reasons behind this the first reason is creating a blog has become extremely easy over the years. When I wanted to create the blog Get Paid To Take Surveys it took around three hours. This blog right now is earning me money by promoting survey programs that pay me when people sign up. This is frequently the case when you begin your online business journey. The creation of the blog is easy, but building traffic and readers on the other hand which will make your blog profitable is difficult. If you want to earn money with your blog then you must accept the fact that blogging is a long term project and you must learn the difficulties of promoting your blog.

Before you begin building your blog you should think about the perfect title and URL. These will be like the banner on top of your storefront. They should be something that is not easily forgettable, covers your niche, and if possible somewhat optimized for search engines. Once you have the title figured out you will need to start creating content. Blog content is what makes a blog a blog. You will quickly find out that the main point of blogging is constantly creating content and updating it. The majority of work that you do on your blog should be creating content for your readers. Make sure when writing you stick with the topic and find a voice that is unlike any others online. One thing to remember is never give up on your blog the biggest reason for a blogs failure is the blogger gives up after a few months. It will take a year before you start seeing decent growth and by decent growth I am talking about a few hundred to a few thousand people a day.

The last step when trying to earn money blogging is to begin marketing both your presence and affiliate programs on your presence. Internet marketing consists of some basic ideals. The first is SEO learning how to rank well in Google and other major search engines. The second thing is content can be sold for backlinks. This means that when you write a blog post that post should not end there. After the post becomes indexed within Google start submitting the posts to article directories making sure you leave the links in the resource. You can also begin submitting to directories at directorycritic.com. There are literally thousands of free directories. When you build a link it is a considered a vote by the website you built the link on to your website. The more votes you have the higher you will rank in Google. Don’t expect Google to catch these links you built quickly everything online takes time so expect to wait. While you are waiting go ahead and create another blog post. Once you get traffic the next step is turning that traffic into money. A couple websites that will help with that are clickbank.com and cashcrate.com both of these websites have great affiliate programs.

For those who are searching Internet for more info about the niche of one way links, then visit the site which is mentioned in this passage.

How To Earn Money Blogging

November 1st, 2010 Jared No comments

Blogs have become one of the most used ways to make money online. There are several reasons behind this the first reason is creating a blog has become extremely easy over the years. When I wanted to create the blog Get Paid To Take Surveys it took around three hours. This blog right now is earning me money by promoting survey programs that pay me when people sign up. This is frequently the case when you begin your online business journey. The creation of the blog is easy, but building traffic and readers on the other hand which will make your blog profitable is difficult. If you want to earn money with your blog then you must accept the fact that blogging is a long term project and you must learn the difficulties of promoting your blog.

Before you begin building your blog you should think about the perfect title and URL. These will be like the banner on top of your storefront. They should be something that is not easily forgettable, covers your niche, and if possible somewhat optimized for search engines. Once you have the title figured out you will need to start creating content. Blog content is what makes a blog a blog. You will quickly find out that the main point of blogging is constantly creating content and updating it. The majority of work that you do on your blog should be creating content for your readers. Make sure when writing you stick with the topic and find a voice that is unlike any others online. One thing to remember is never give up on your blog the biggest reason for a blogs failure is the blogger gives up after a few months. It will take a year before you start seeing decent growth and by decent growth I am talking about a few hundred to a few thousand people a day.

The last step when trying to earn money blogging is to begin marketing both your presence and affiliate programs on your presence. Internet marketing consists of some basic ideals. The first is SEO learning how to rank well in Google and other major search engines. The second thing is content can be sold for backlinks. This means that when you write a blog post that post should not end there. After the post becomes indexed within Google start submitting the posts to article directories making sure you leave the links in the resource. You can also begin submitting to directories at directorycritic.com. There are literally thousands of free directories. When you build a link it is a considered a vote by the website you built the link on to your website. The more votes you have the higher you will rank in Google. Don’t expect Google to catch these links you built quickly everything online takes time so expect to wait. While you are waiting go ahead and create another blog post. Once you get traffic the next step is turning that traffic into money. A couple websites that will help with that are clickbank.com and cashcrate.com both of these websites have great affiliate programs.

For those who are searching Internet for more info about the niche of one way links, then visit the site which is mentioned in this passage.

How Internet Marketing Really Works In Details

October 23rd, 2010 Jared No comments

Making good profits online is a good idea due to many reasons. First of all you do not have to do direct sales and you enjoy the flexibility to be your own boss and allot your own working hours. You do not necessarily have to have some specific computer skills and you can work from the comforts of your home.

You should know the right approach to be able to earn a serious income through the internet. You should learn the right methods and get some background information just to be successful on getting a full income through the internet. The amount of money you make depends upon you and your ability to work hard and learn how the process flows.

You should always be careful of methods that are only hypes: CPA offers, pyramid schemes, reading offers and many other types of programs. These products only benefit the people you purchase them from.

These are the five most popular approaches to make money online:
5. Creating E-books: E-books are one of the best ways of making money online and besides, they are one of the most effective and profitable ways. You can make serious sums of money online with e-books, but it assumes some efforts to be put and experience to be used. So, if you are a newcomer, it is not recommended to start your money making undertaking with e-books.

4. E-commerce: You can make a big income online from e-commerce. You market real products, so you should be able to build good relationships with your providers and it requires lots of knowledge. This can be difficult and you will need to spend some time, so, if you are not savvy enough, it is not recommended to use this money making opportunity from the very beginning.

3. CPA Networks: You can make good money with a CPA network. You make money by referring people to companies, product owners or great marketing networks. So it is not very profitable unless you have serious traffic.

2. AdSense by Google: It is like a CPA network. You make money for referrals or clicks for ads, but it is regulated by Google.

1. Affiliate Marketing: It is my favourite money making way online. You do not have to keep any products, make your own and it does not cost you pennies.

You endorse products and get big commission for everything that you endorse, very often over the half of the value. Online marketers often use blogs and websites to endorse their products, but it is optional. Most affiliate marketers do not have their own websites.

Affiliate marketing is an easy way of making profits online. I can set a website in less than an hour to endorse a product and start generating money. This is a quick way of making money when you know what should be done.

Making cash online is realistic – search Google for “ek iş” and check it out. But you need to have the knowledge how to get the most from the web network. And the best way to do that is to use the network itself – search for ek gelir.

Nowadays we are living in the world where information quickly enhances the quality of our life.

Due to this if you are properly armed with the knowledge in your sphere of interest you can be sure that you will always find the way out from any bad situation. So, please make sure to track this web site on a regular basis or – an ideal solution for you – sign up to its RSS. Thus you will have your hand on the pulse of the latest info updates about evde ek iş topic here. Blogs can be helpful, you just need to understand how to use them.

Successful Start To Make Money Online

October 18th, 2010 Jared No comments

Have you made a decision to make money online? But you have not idea what you should do? Or How to do it? Then you should follow these easy tips to start the undertaking successfully.

1. Take your time!
Give yourself as much time as it is necessary to be familiarized with internet marketing. Do not get fussy and do not purchase any of e-books yet. Take your time and perform an easy research on search engines and all the information will be free there. If you think that it is not enough information, only then you can buy some e-books or visit forums and talk to people. Always ask questions. I recommend you to spend about 2 – 3 weeks to get familiarized with internet business.

2. Try everything!
So, when you have been familiarized with the most forums of internet business, you can try them. We all know that 99.99% of e-books and blueprints are covered with cash back warranty. So why don’t you try them? Of course, you will need money for this, but when you try them, you can hit a jackpot and stay with one of them and make lots of money like other people.

Of if you are frustrated with a product you purchased, or if it does not work for you, you can always ask your money back. And the most advantageous thing is that you keep the information that you have received and have your money back!

3. Select one to start with!
Now you should select in what way you would like to earn money in the internet. What do you like the best, blogging, affiliate program, list building or perhaps something else? Work hard and put all efforts into it. It is recommended to start with something that does not require much money or is for free. You will be surprised to see that there are so many money making opportunities that are absolutely for free. Or if you have money, you can spend them for your future and get fast results.

So, to in reality, you can not make money online in your first hour or first day if you are just a beginner. And it does not matter what are your promised. Internet gurus spent years online and only after a few years they make several hundreds per day.

Of course, an average person can start making money online. But bear in mind that it needs time, nobody can become wealthy overnight. For example, you build a blog. How many people will get to know about you? So, you should give people time to find you and your products in the World Wide Web. When you go through these easy steps and understand how important time is, you will be able to make money in the internet fast.

Making serious cash online is a realistic thing – search Google for “para kazanma yolları” and make sure. However you need to have the knowledge how to get the most from the online network. And the smartest way to do that is to use the network itself – look for ek is.

Today we are living in the world where knowledge quickly enhances the quality of our life.

Due to this if you are properly armed with the knowledge in your sphere of interest you can rest assured that you will in any case find the solution to any bad situation. So, please make sure to visit this blog on a regular basis or – the least time consuming way of doing it – sign up to its RSS. In such an easy way you will have your hand on the pulse of the latest informational updates about para kazanma yolları subject here. Blogs can be helpful, you just need to know how to use them.

Affiliate Business – Marketing Online

October 16th, 2010 Jared No comments

How To Launch an Affiliate Business – Marketing Online
Have you ever asked how to begin an affiliate business online? Setting an internet business is one of the most amazing money earning opportunities that is available today. Having an affiliate business can give you satisfaction of making huge amounts of money investing just little time. By having a well composed business plan can make everything annoying. Affiliate internet marketing for the newbie can be very difficult and can be too technical at first times.

In this article you are going to learn how to set an affiliate business online with real results.

When building your online business and making sales, it is vital to set up all your lending pages in the right way. It is one of the greatest mistakes that new affiliates commit if they set landing pages in the wrong way. If you want to avoid this mistake in your business, make certain that you correctly copy and paste the URL from the website given. After getting the URL in from your given website use Forwarding and Masking so that your potential clients can identify your new URL. Of course no potential client will remember your affiliate URL. It will be easier to remember an easy.com. For this you buy a.com from a domain registry company. If your clients click on your.com they will get directed to your affiliate landing page. It is where they get the sales pitch page and purchase your product.

When you have your affiliate link transformed into a.com, start by selling your new.com on the internet. There are different ways that you can endorse your affiliate webpage. Start by using the most common forms of advertising which are social marketing, article marketing and forum marketing. Well, we are going to talk about all of them.

Forum Marketing – it is one of the most effective methods of selling your affiliate business. This marketing method makes it individual for the reader. It is achieved by answering a question concerning your product. If you endorse a money making system, then post on forums that relate to your niche. When you have completed your posting your signature should attract the visitor to your affiliated page by providing them with your.com landing page.

Social Marketing – You can use also social marketing. If you attempt to use social marketing to sell your products directly, you will fail. Social websites are for setting relationships, and they can not be used for selling your products. Instead of marketing directly your products, create a stable friendship and people will find your product theirselves. Be active on your social sites posting regularly on all social matters. You can attain this by signing your name to every post that you make following your affiliate website. It is easy and fast. You will be surprised at the number of people coming to your website on each post.

Article Marketing – You can use article marketing as the most effective way of selling your online business. By writing articles that help people to finalize something they want to do or solve a problem, it can send viewers to your affiliate sales page. It is recommended to create “how to” articles, they are the most profitable. When you have published the article in the internet, it will send great amounts of potential clients to your affiliate page.

Getting serious money online is realistic – search Google for “para kazanma yolları” and make sure. But you need to know how to squeeze the best from the web network. And the smartest way to do that is to make use of the network itself – look for ek is.

Nowadays we live in the world where information makes life easier.

That is why if you are properly armed with the information in your topic you can rest assured that you will in any case find the way out from any bad situation. So, please make sure to visit this blog on a regular basis or – an ideal solution for you – sign up to its RSS feed. In such an easy way you will have a direct shortcut to the latest informational updates about ek gelir imkanları topic here. Blogging can be helpful, you just need to understand how to use them.

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